As PR professionals, it’s essential to stay on top of all of the latest news, including social media news. Here is a roundup of the latest social media news from Sept. 30 through Oct. 6.
This week, you’ll see YouTube alters search algorithm, Facebook reports ad reach is high and Snapchat is making efforts to help startups. See past social media updates here.
Facebook’s ad reach figures outpace U.S. Census estimates for every single state anywhere from 3 percent to 42 percent.
Listings from Zip Recruiter will be added to Facebook’s job application process and companies using Zip Recruiter will be able to easily share their postings with one click on Facebook.
It also soft-launched screen sharing through Workplace.
The company has implemented changes in a direct effort to promote reputable searches. It is still unclear how the new algorithm works, but the change speaks to the “broader ethical challenges technology companies face regarding their role in providing major platforms for fake news and propaganda.
Benefits include media coupons, creative services credits, free branded filters and early access to new ad products. Startups can apply to be part of the program here: https://developers.snapchat.com/accelerate/.
The new tool is called Talent Insights and is a self-service, big data analytics product that will help recruiters make deeper queries into statistics for hiring and employment based on LinkedIn data. The tool will be fully available in 2018.