Clarity in Chaos

In today’s 24/7 communication cycle, it is more important than ever for companies to communicate clearly, strategically and powerfully through channels such as media relations, internal communications and social media. Red Shoes Inc. was born to meet this need, and we focus exclusively on communications, the written word and visual representation.

Built On Trust, Integrity, and Boldness

There are a few things that make Red Shoes Inc. stand out as a company. The first is that our company is built on trust, integrity, boldness, authenticity and the willingness to go above and beyond, because it’s the right thing to do.

We also firmly believe that to have a growing, thriving business, we must invest in our employees by providing them with continuous learning opportunities. To help our clients stay ahead, our team must always be five steps ahead.

Additionally, we have worked with most of our clients for years. As a company, we build long-term relationships with clients whose values are similar to ours. These relationships mean the world to us, and we provide recommendations to them that serve their best interests.

Our Team

Lisa Cruz, President

Lisa Cruz has worked in the public relations industry since 1994 and launched Red Shoes Inc. in 2008. Her experience includes working for a variety of industries such as health care, construction, manufacturing, retail, non-profits and more – from both the corporate and the agency side. A graduate of UW-Stevens Point, Lisa began her career in one of the toughest media markets, Southern California.

Lisa provides strategic consulting in a number of areas for clients such as crisis communications, media relations, internal communications, image management and more. During her career she has worked on a variety of communications projects that involve complex legal situations, federal, state and local investigations, high profile events, mergers and acquisitions and HR matters.

Lisa serves on a number of boards including LEAVEN, Fox Cities Building for the Arts, Fox Cities Chamber and various committees. She also is a guest speaker and presents locally and nationally on topics such as crisis communications.

Maria Nelson, Agency Director

Maria Nelson has extensive experience in media relations, crisis communication and internal communication. An employee of Red Shoes Inc. since 2009 and a public relations practitioner for more than a decade, Maria specializes in strategic health care communication. Maria excels in complex communications projects or crisis situations and creating detailed plans, spot on messaging and turning those into successful communications programs.

Maria graduated from Marquette University and is on the board of directors for Homeless Connections and the board of trustees for Catholic Charities for the Diocese of Green Bay

Meagan Hardwick, Account Supervisor

Meagan Hardwick joined the Red Shoes Inc. team in September 2015 and comes with nearly a decade of marketing and communications experience in both higher education and the non-profit sector.

In her role as an account supervisor, Meagan acts as a primary contact for numerous clients, providing them support with their marketing, media relations and social media needs.

Meagan is a graduate of the University of Wisconsin-Green Bay. She is a member of the Women’s Fund of the Fox Valley’s events committee and a member of the Business Advisory Council for Project SEARCH.

Danielle Scidmore, Account Associate

Danielle Scidmore joined Red Shoes Inc. in February 2016.

In her role as account associate, Danielle leads and provides support to the client teams including conducting research, writing and editing. Prior to joining Red Shoes, she worked at Central Wisconsin Airport in Mosinee as an airport marketing intern, where she managed its social media accounts and provided support to the airport director.

Danielle is a graduate of the University of Wisconsin-Stevens Point, where she earned her bachelor’s degree in communication with an emphasis in public relations.

Raquel Lamal, Content Associate

Raquel Lamal joined Red Shoes Inc. in May 2017 as a content associate. Lamal, an Emmy award-winning journalist, formerly worked at NBC 26. She is also an Edward R. Murrow award recipient.

In her role, she supports client teams through managing media relations efforts and video production.

Raquel is a 2013 graduate of the University of Wisconsin-Green Bay, where she majored in communication with an emphasis in electronic media.

Carol Ladish, Business Manager

Carol Ladish joined the Red Shoes Inc. team in March 2017 as  business manager. Carol serves as the point person for human resources, bookkeeping and a number of other business-related activities.

She brings 19 years of HR experience to her new position, and previously worked in the banking, manufacturing and construction industries.

Carol has a Bachelor of Science in business administration from the University of Wisconsin Oshkosh and plays an active role as a troop leader for the Girl Scouts of the Northwestern Great Lakes.

Tracy Qualmann, Account Executive

In her role as account executive, Qualmann serves as the primary contact for several clients, handling the execution of the tactical and strategic elements of their communication efforts. She comes to Red Shoes from Marian University where she last served as the director of marketing and communications. Qualmann has a Bachelor of Science in organizational communication, a Master of Science in organizational leadership and quality and a Master of Arts in Education in educational technology, all from Marian University.

Nikki Knight, Agency Assistant

In her role as agency assistant, Knight serves as the backbone to Red Shoes, handling the coordination of events, meetings and day-to-day functions within the agency. Knight comes to Red Shoes from ThedaCare where she last served as the executive secretary for the ThedaCare Family of Foundations. Knight brings more than 25 years of administrative experience to her new role.

Ellen Dwyer, Account Coordinator

Ellen Dwyer joined Red Shoes Inc. as an account coordinator in June 2019.

An “outside the box” thinker, Ellen brings fresh perspective to the team. Having recently graduated, Ellen was shares an able to acquire an impressive set of skills both in college and at her previous job with the team with her sales and marketing background. These experiences aid client teams in matters of marketing, social media and creative direction.

In her role, Ellen is responsible for providing assistance to the client lead in the everyday activities of clients. She provides writing, media relations, research and design guidance to clients. She is certified in the Hootsuite platform and also is an active learner who keeps up on trends and industry happenings.

Rather new to the area, Ellen enjoys exploring the Fox Cities with her fiancé, spending time with family and hot yoga (she’s a registered yoga teacher!).