As PR professionals, it’s essential to stay on top of all of the latest news, including social media. Here is a roundup of the latest social media updates during April 29 through May 11.
This allows content creators to establish automatic rules, especially aimed to the process of protecting rights to video content.
The social network reaches 1.936 billion monthly users and 1.284 billion daily users.
The social network published a series of ads in newspapers giving advice to users on how to spot fake news.
Alex Hardiman will fill the head of news products role after she has been leading the social network’s pages’ team.
After Snapchat’s success with the Snapcode, the tone around QR codes changed.
Facebook has shared public posts in a new section called “Latest Conversations” where users can more easily find public posts on a topic.
Facebook released Facebook Ads Manager for Excel, which is an add-in for the Microsoft Office spreadsheet program that speeds up the process of exporting data and campaign reporting.
The final details have not been released, but it announced it will release a line-up of television-style shows on the site in June.
This one is called “topics” and allows users to follow information from outlets they might not consistent read, but might like.
Makr Zuckerberg said it may take some time, and in the meantime the company will hire 3,000 people to monitor Live content.
The same feature you use in Messenger or on posts can be used on post comments now, too.
The new colorful redesign also includes improved search and filtering features.
Brands using Facebook Lead ads via Business Manager can get a more accurate measurement of offline conversions.
The platform allows videos on Facebook to be played with automatic sound by default, and mid-roll ad updates are available to publishers.
Instagram Stories is only eight months old and has more users than Facebook stories and Snapchat.
Users in several countries around the world can view these stickers related to the end of the school year, as well as prom and graduation.
The new mobile web experience includes the option to post photos, browse feeds and profiles, search for accounts and more.
The three most common words and phrases the president used were Democrats, fake news and media.
Quarterbacks were the dominant topic of conversation. The Chicago Bears trading up from No. 3 to No. 2 was most-tweeted moment.
The news app announced a slew of new live video partnerships and will introduce a new form of advertising similar to those shown between Snapchat or Instagram Stories.
It is attributed to an improved algorithm and a decrease in its sales and marketing workforce.
Twitter is still a dominating platform for quick bites of information and customer service.
Twitter users who tweeted a picture of their report card with straight A’s and in return, Minaj offered to pay fans’ student loans.
Roku users will soon be able to browse through the Twitter timeline for real-time commentary during live events.
It’s another great example of the effectiveness of user-generated content on social media.
Artificial intelligence is being used to improve tweets it recommends to users in its tweet-ranking algorithm.
While adolescents are turning to the internet to fill in the gaps, it can be difficult to navigate if you don’t know what you’re looking for.
The platform will see a flatter, minimalist website redesign soon that is available to users to use via opting-in.
Only channels with more than 10,000 lifetime views will be allowed to have ads.
Boomers are more inclined to believe that YouTube won’t serve them deceptive videos. Boomers also find YouTube ads less annoying than millennials.
The new patent reveals an augmented reality feature within the Spectacles glasses.
The company announced a new self-serve advertising tool for marketers to buy full-screen placements in June.
A study released most Snapchat daily users can not be reached on YouTube, Facebook Messenger or Instagram, and, on any given day, 35 percent of Snapchat’s daily users cannot be reached on Facebook.
Among those are added features such as limitless snaps, looping snaps, emoji drawing and a magic eraser.
The updated filters show the name of a nearby business with the name of the city you’re in below in white texts over snaps.
There are only 166 million users, which means it’s not growing as fast as everyone thought it would.
The new feature is a live camera search, which is an object-detection search called Visual Guides. It can also identify multiple items in one photo, as well as read QR codes.
The once-evaluated $400 million app is officially winding down.
This will populate topics in users’ Google+ Home Streams they can click and learn more. Topics include sports, animals, photography and more.
Texting is still huge among millennials, so many businesses are considering SMS marketing as a fast-growing form of marketing.
This allows users to quickly share tracks, artists, albums and playlists with their contacts and others on social media.
Google increased its ranking with three times more ad revenue than Facebook, which now ranks No. 2.