As PR professionals, it’s essential to stay on top of all of the latest news, including social media. Here is a roundup of the latest Facebook, Instagram, YouTube and Twitter updates during May 20 through May 26.
iPhone users will now see a carousel of stories from various publications rather than a single source. This feature will be added to Android users and desktop users “soon.”
Facebook owes this fine after charges stated it misled regulators during its 2014 acquisition of WhatsApp. It is the largest the company has had to pay to any government.
Among the information is guidelines Facebook has on how to handle sexual and violent content.
20 live, regular season games will be aired on Facebook Live.
The tool is called Audience Direct, which will finalize deals between publishers and advertisers for direct-sold video campaigns on publishers’ owned-and-operated sites.
Nearly as many professionals are using Facebook as LinkedIn, and 74 percent of people are using Facebook for professional reasons versus 78 percent for LinkedIn.
The Instant Articles software will now support Google AMP, which is Google’s version of Instant Articles.
This user doesn’t even have to be in the same country, and this feature is available to ALL users, not just Pages.
Some of these tips cover keeping content safe, encouraging respectful behavior and providing authentic, informative and meaningful content.
A UK study released by the Royal Society for Public Health named Instagram the worst app for mental health due to its impact on anxiety, depression, self-identity and body image.
Hashtag Stories and location Stories are being rolled out now and over the coming weeks.
However, Facebook and LinkedIn still reign supreme when researching prospective companies
This will let users hide any posts from anyone else, but keep them safe for you to look at in private or later make visible again.
New ad objectives include video views, traffic, conversions and mobile app installs.
These are aimed to help users add more context and creativity to stories.
Instagram Direct, Instagram’s messaging feature, now supports landscape photos.
Twitter’s latest update adds emoji options to include more genders and skin tones.
Twitter hires new GM of revenue products, previously the CEO of Turn.
Twitter will store data for web activities for 30 days instead of 10 but users can disable this function.
Any smart TV that runs the YouTube app or gets access to Google’s Chromecast will soon be able to experience 360 degree videos using the remote as a way to explore.
It is about to become a lot easier to share photos from your Snap story with your friends.
The show is called “James Corden’s Next James Corden,” and will debut in the fall. This is part of Snapchat’s larger strategy to reinvent TV for mobile millennials.
It will now appear in your Snapcode!
Brands include Universal Pictures, Visa, Pillsbury, Toyota, L’Oreal, Adidas and Tesco.
It’s described as a real-time ‘dish recognition,’ which allows Pinterest to then recommend users new recipes to try using similar ingredients.
This feature will help users easily share Google Photos with friends and family.
Google can now determine how many sales have been generated by digital campaigns (called the ‘holy grail’ of data for online advertising), but there are some controversial points about privacy complaints.