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Social media update: March 24, 2017

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As PR professionals, it’s essential to stay on top of all of the latest news, including social media updates. Here is a roundup of the top social media news from March 17 through March 24 for our latest social media news update.



Facebook launches split-testing for campaign ads

This feature is available to all advertisers globally who use Facebook Ads Manager to see which version of ads performs best.

Reactions and Mentions come to Facebook Messenger

Users can react to individual messages via Messenger rather than sending a response message.

All users can now use Facebook Live via a desktop or laptop computer

This includes Pages!

Facebook is accepting submissions for its 2017 Facebook Awards

The seventh annual event will feature new categories based on emotions of Facebook’s Reactions.



Instagram will begin blurring sensitive content

Images containing potentially sensitive content will be covered with a screen and users can tap to view.

Instagram tests offline functionality

This is to help users in countries with low bandwith access the site.

Instagram Live streams can now be saved

The videos won’t be saved on Instagram but broadcasters will have the option to keep their video after it’s done streaming.

Instagram has more than 1 million monthly advertisers and 8 million business profiles

Business profiles will see added functionality including the ability for users to book services directly from business profiles.



Twitter turns 11

To celebrate, Twitter released Periscope Producer API, which allows creators to broadcast from external hardware and integrate software services to the app.

Android and web users can specify time periods for muted content

User can choose to mute specific content for four hours, seven days or 30 days.



YouTube is killing its annotations editor in favor of Cards and End Screens

The platform will discontinue Annotations Editor by May 2. Existing annotations can not be edited after this date.

YouTube’s restricted mode is getting a lot of flack

Major advertisers including AT&T are pulling ads for controversy.



LinkedIn adds trending stories to users’ feeds

Trending Storylines rolled out Wednesday on both mobile and desktop versions of the platform.



Google adds search shortcuts for places of interest and news

In both the website and app, a bar of icons was added under the search bar that gives users quick access to look up local businesses, nearby ATMs, trending TV shows, etc.

Apple is releasing a new app called Clips

This app, which is a cross between iMovie and Snapchat, is expected to be released next month.


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