As PR professionals, it’s essential to stay on top of all of the latest news, including social media news. Here is a roundup of the latest social media news from June 3 through June 9.
Facebook Canvas ads can now be included in collection ads, and there are three new templates for Canvas ads: get new customers, sell products and showcase your business. Ads in Instant articles are also now available to all publishers.
This feature is currently only available for events hosted by pages with more than 10,000 followers, but could be extended to smaller pages in the next few weeks.
Publishers of Facebook Live videos can add closed captions to make videos more accessible to those who are deaf or hard-of-hearing.
“The goal, according to Facebook’s public policy manager Molly Jackman, is to ‘paint a more complete picture’ of where affected communities are located, what resources are needed, and where people are moving to get out of harm’s way.”
Nike counts more than three times as many followers as any other high street fashion brand, and is the fifteenth most popular Instagram account in the world.
This will allow broadcasters to find more Twitter users they may know to invite to watch their livestream broadcast.
Content that doesn’t comply with its updated terms and ad-friendly guidelines will not be eligible for advertising.
This is something to watch in the coming months as Snapchat’s advertising team will inevitably be introducing this type of technology.
For inspiration, read Pinterest’s upcoming plans and how they plan to showcase real people taking risks by using the platform.
This is HUGE news for digital marketers and advertisers, and something to watch in general.