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Social media update: June 9, 2017

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As PR professionals, it’s essential to stay on top of all of the latest news, including social media news. Here is a roundup of the latest social media news from June 3 through June 9.

FACEBOOK

Facebook updates ad experience and options

Facebook Canvas ads can now be included in collection ads, and there are three new templates for Canvas ads: get new customers, sell products and showcase your business. Ads in Instant articles are also now available to all publishers.

Facebook event admins can set a custom event photo frame, similar to a Snapchat geofilter

This feature is currently only available for events hosted by pages with more than 10,000 followers, but could be extended to smaller pages in the next few weeks.

Facebook Live videos can now include closed captions

Publishers of Facebook Live videos can add closed captions to make videos more accessible to those who are deaf or hard-of-hearing.

Facebook launches disaster maps to help communities recover after crises

“The goal, according to Facebook’s public policy manager Molly Jackman, is to ‘paint a more complete picture’ of where affected communities are located, what resources are needed, and where people are moving to get out of harm’s way.”

 

INSTAGRAM

Nike crowned most popular high street fashion brand

Nike counts more than three times as many followers as any other high street fashion brand, and is the fifteenth most popular Instagram account in the world.

 

TWITTER

Periscope users can connect their accounts to Facebook and Google accounts to find more viewers

This will allow broadcasters to find more Twitter users they may know to invite to watch their livestream broadcast.

YOUTUBE

YouTube changes ad policies

Content that doesn’t comply with its updated terms and ad-friendly guidelines will not be eligible for advertising.

 

SNAPCHAT

Snap acquires Placed – a company that focuses on tracking online ads that lead to offline purchases

This is something to watch in the coming months as Snapchat’s advertising team will inevitably be introducing this type of technology.

 

PINTEREST

Pinterest is launching an interesting new ad campaign called “What if”

For inspiration, read Pinterest’s upcoming plans and how they plan to showcase real people taking risks by using the platform.

 

GOOGLE

Google is planning on building an ad filter into Chrome that prevents pages from showing ad formats deemed too intrusive

This is HUGE news for digital marketers and advertisers, and something to watch in general.

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One Response to “Social media update: June 9, 2017”

  1. Peter

    You can also check out FineFilterz.com for Snapchat Geofilters.

    Reply

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