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Social media update Jan. 13, 2017

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As PR professionals, it’s essential to stay on top of all of the latest news, including social media updates. Here is a roundup of the top social media stories from Jan. 7 through Jan. 13, 2017, for our latest social media update.


Facebook Live comes to your computer

Broadcasters can FINALLY go live from a desktop or laptop. The feature is currently only available to Pages, but will soon be available to all users.

Facebook launches its Facebook Journalism Project

This could be a HUGE asset for all users in that Facebook is providing training and tools for journalists as well as “ordinary” users.

If you’re not already using Facebook Audience Network, you should be

Facebook announced this network reaches 1 BILLION people each month, which results in an increase of about 16 percent for each ad that utilizes this network.

Facebook will start testing video mid-roll ads

Facebook users watch more than 100 million hours of videos each day, so it makes sense to capitalize on this trend. Mid-roll video ads will appear 20 seconds into the videos.

Facebook extends targeting capabilities of its dynamic ads to users’ web activity

This means advertisers can now target users who have searched for similar items to those a brand sells, rather than just those who have viewed content on their website.

Your Facebook videos need captions

A majority of videos on Facebook are consumed without sound – here’s how to automatically generate captions.



Instagram Stories ads will make a debut

More than 150 million users watch Instagram Stories videos, and business profiles will soon be able to view insights for their stories. Ads will be skippable, though.

Instagram is testing a feature that will suggest similar photos

This is likely due to the fact that the platform is trying to up its content discovery rates.



How to use DMs for marketing without seeming spammy

The key is to personalize the DMs, especially from corporate handles and anticipate responses.

Twitter shuts down Dashboard app

It never gained the popularity Twitter thought it would, so it’s shutting down after just six months.



Snapchat is getting a redesign

A major redesign of the app will be coming in the next few days, including a search bar, updated navigation and a global live story that will feature snaps from around the world.

Snapchat tests new features for Snap Ads

Publishers can use deep-linking when buying ads inserted between stories or on Discover, taking users out of the Snapchat app and to another app or website.



Pinterest demographics that actually matter

150 million users are on the platform, and the most common form of use is planning.

Pinterest uses artificial intelligence to recommend Related Pins to users

This switch has increased user engagement with Related Pins by 5 percent.



YouTube introduces Super Chat and phases out Fan Funding

Super Chat allows users to purchase highlighted message mentions during livestreams in hopes of attracting the attention of the hosts and creators of those livestreams; It also phased out Fan Funding, which allowed viewers to make payments to content creators.

YouTube adds “On the Rise” section to trending tab

This section will highlight four creators with at least 1,000 subscribers each month.



Social ad spending is on the rise

More than 900 brands were analyzed and spending on Facebook increased by 74 from 2015 to 2016.

86 percent of adults ages 18-29 are on social media

This solidifies the need for a social media presence. In addition, 80 percent of 30- to 49-year-olds are on social media and 64 percent of 50- to 64-year-olds are on social media.

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