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Social media update: Feb. 17, 2017

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As PR professionals, it’s essential to stay on top of all of the latest news, including social media updates. Here is a roundup of the top social media stories from Feb. 11 through Feb. 17, 2017, for our latest social media update.


Facebook videos will play automatically with the sound on

However, if your phone is set to be completely silent, the videos will not play with sound and users can also turn off the sound completely through the Facebook app itself.   

Facebook is launching an Apple and Amazon Fire TV apps

This means Facebook videos can be viewed on your TV.

Facebook Pages can post open job positions and users can apply through Facebook

Job applicants can see a list of jobs on, which will be a new tab on Pages. The entire process, including scheduling an interview, can be conducted through Facebook.

Facebook is testing a feature that opens posts in pop-up windows

This would make it easier for users to participate in conversations while still being able to stay in their News Feed.


Instagram will facilitate a worldwide “InstaMeet”

March 25, 26 Instagram Stories and Live Stories will offer users the opportunity to get involved in acts of kindness near them.

Emojis lead to higher engagement rates on Instagram

A report released by Quintly found posts with emojis in the caption get more interaction.


Twitter announces 12-hour timeout

Users who participate in “potentially abusive behavior” will find certain account features will be suspended for 12 hours.

Trump could be ruining Twitter

Although Twitter is already having trouble, some analysts say Trump is ruining Twitter by being so divisive and scaring off advertisers.

Grammy Awards were a hit on Twitter

The Grammy Awards ceremony had more live viewers than any NFL game.

Live Periscope videos were added to Twitter’s Explore tab

Live videos will be included in the “Top Trends” section and will feature a bright-red “live” icon.


Snapchat is going to be the next big thing

It is already incredibly popular, but social media experts are predicting Snapchat to take over the social media world by storm, starting with teens.


YouTube will get rid of un-skippable 30-second ads next year

Shorter un-skipple ads will remain, but the 30-second ads are gone.


Pokemon Go is coming back

There will be 80 new Pokemon to catch potentially this weekend.

Yelp users can ask questions about businesses

The new “Questions & Answers” feature was launched recently. Questions can receive multiple answers and users can mark each answer as “helpful” or “not helpful.”

WWE now has more than 750 million social media followers

The entertainment giant announced it had more than 750 million followers across 16 platforms. Video views are up 56 percent. Something to take note of

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