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Social Media Update 8/30

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Twitter

  • Twitter is testing recommending profiles for a user to unfollow to improve engagement. If the user has not interacted with a profile they follow for awhile, Twitter will recommend that the user unfollow them to make sure “you’re only following the people that make Twitter great for you.”

 

Facebook

  • Facebook is testing “things in common” to help users make new friends. This is kind of cool and creepy at the same time. For example, when you read through a public conversation such as on a business’ page, Facebook will highlight things you have in common with people who are not your friend. So, above someone’s name, you might see that you both went to the same college or live in the same city. This could be cool in the fact that you would make new connections fairly easily, but creepy that other people will see those things, including people that you don’t want seeing your information. Thankfully, this is still a test, but keep an eye out for it on your page.
  • Facebook announced that is has removed around 5,000 of its advanced ad targeting options in an attempt to eliminate discrimination. They have not released a list of all of the options they eliminated, but here is an example according to Buzzfeed. “A business that didn’t want Jewish people patronizing it could exclude those interested in “Passover” from seeing its ads. A landlord that didn’t want to rent to Native Americans could exclude those interested in “Native American culture.” 

 

LinkedIn

  • LinkedIn has added an update to its job listings for obtain a broader set of relevant job information under the main header. In addition, you can now filter jobs by those that offer fully-remote working. This can be helpful in recruitment efforts.

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