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Social Media Update 8/30

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  • Twitter is testing recommending profiles for a user to unfollow to improve engagement. Their goal in doing this is to improve overall engagement. If the user has not interacted with a profile they follow for awhile (we do not know the exact time frame), Twitter will recommend that the user unfollow them because their actions show that they are not interested. This can have a very negative impact on your following. If you have lost a significant number of followers recently, this could be why, but again, this is a test and is not permanent as of now.


    Here is what you can do to prevent this from happening:

    1. Post engaging content. Ask yourself, would I want to interact with this post? What about this post would make my follower “like,” comment, or retweet it?
    2. End your tweet with a question, but never a “yes” or “no” question. Example: What are your plans for the holiday weekend?
    3. Ask your followers to retweet and provide an incentive like a hat or a $5 Starbucks gift card.



  • Facebook is testing “things in common” to help users make new friends. This is kind of cool and creepy at the same time. For example, when you read through a public conversation such as on a business’ page, Facebook will highlight things you have in common with people who are not your friend. So, above someone’s name, you might see that you both went to the same college or live in the same city. This could be cool in the fact that you would make new connections fairly easily, but creepy that other people will see those things, including people that you don’t want seeing your information. Thankfully, this is still a test, but keep an eye out for it on your page.
  • Facebook announced that is has removed around 5,000 of its advanced ad targeting options in an attempt to eliminate discrimination. They have not released a list of all of the options they eliminated, but here is an example according to Buzzfeed. “A business that didn’t want Jewish people patronizing it could exclude those interested in “Passover” from seeing its ads. A landlord that didn’t want to rent to Native Americans could exclude those interested in “Native American culture.” 



  • LinkedIn has added an update to its job listings for obtain a broader set of relevant job information under the main header. In addition, you can now filter jobs by those that offer fully-remote working. This can be helpful in recruitment efforts.

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