Mom. Wife. Boss. Fierce

Lisa Cruz is a woman with drive. Whether it is raising a family of four boys or helping to mitigate a crisis, Cruz has the perseverance to make change and doesn’t allow fear to get in her way.

Cruz founded Red Shoes Inc. in 2008 in Appleton. Most recently, Red Shoes received the Marketplace Wisconsin Woman Business Enterprise Award at the Governor’s Conference. Red Shoes has also been recognized by Women’s Business Enterprise National Council (WBENC) as a certified Women Business Enterprise and a Women Owned Small Business. Cruz was recently named to the 2018 Top Women in PR by PR News.

As a woman business owner, Cruz has learned a multitude of lessons along the way, and shares her stories and perspective to help other women develop their potential and confidence. Some of the stories are light hearted and other stories have made crowds gasp with the realities of life.

With 25 years of experience in public relations, communications and marketing in areas such as strategy, crisis communications, social media, campaigns and traditional media relations Cruz is a force to be reckoned with. Cruz is also known as “the fixer” when it comes to managing crisis and is the person to call. From natural disasters to investigations, HR issues, lawsuits, embezzlement, death,
 on-the-job injuries and more, Lisa has worked with organizations to tackle many complex issues before, during and after times of crisis. Her comprehensive approach and quick thinking have resulted in positive outcomes by minimizing risk and identifying areas of brand vulnerabilities.

Lisa’s approach to speaking is dynamic, engaging and authentic. She has been published in a number of industry journals including most recently an international publication, and uses her experiences and learnings to help others grow.

Her expertise come from years of walking the walk. She can cover a variety of topics including, but not limited to:

  • Female leadership
  • Crisis Communications and planning
  • Public Relations
  • Marketing
  • Strategy
  • Social Media
  • Media Relations
  • Human Resources and internal communications
  • Recruitment and marketing

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