For the past six months, on behalf of Red Shoes PR, I had the honor of working with the U.S. Navy to help them plan and execute Navy Week in Green Bay and the Fox Cities.
Each year, the Navy chooses 15 cities across the country to educate and interact with the communities that do not have a regular Navy presence. Communication was crucial during each phase leading up to and during this week-long event.
The U.S. Navy is all about defending our country’s interests and protecting America, which is all made possible through teamwork. Here are three key takeaways from my work during Navy Week:
Knowledge is power
Throughout the entire planning process, we utilized Google Drive to continuously share and update our planning documents and schedules. With more than 15 different entities involved in Navy Week, it was extremely beneficial to know exactly who was doing what and when. This allowed us to pitch media to cover different events, as well as lend help when needed to teammates.
Always be prepared
Our favorite Girl Scout motto still applies 20 years later, whether it is packing an extra outfit or additional press kits with events like this you always want to over pack. This specific event, we were traveling between Green Bay and Oshkosh constantly and being prepared ensured I arrived early and never missed a media interview or executive event.
Teamwork makes the dream work
As I mentioned earlier, we were constantly traveling and science still has not found a way for me to be in two places at once. Luckily, I was supported by a great and talented team from the Navy Office of Community Outreach and CSRA who always pitched in when I was needed in a different location.