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Pantone’s Color of the Year gets slammed with negativity

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Last week, the Pantone Color Institute nominated its Color of the Year – Marsala – a hue it predicts designers and consumers will be drawn to for the next 12 months.

In the press release, Pantone described the color as a “naturally robust and earthy wine red.” The color is meant to exude confidence and stability, according to Leatrice Eiseman, executive director of the Pantone Color Institute.

While some find the color’s rich burgundy tones royal and sophisticated, many others are not impressed by this year’s choice. Below are just a few of the comments that have been said about the color that is meant to get you inspired as you shop for 2015.

The Atlantic said that Marsala makes people think of “rust, the grimy, gag-inducing type that lines corners or frat boy dormitory-style bathrooms. Or blood, the freaky dried kind whose iron content has been exposed to the air long enough to evoke a dull brick.”

PopSugar described it as “a brownish/burgundyish hue that reminds us of old Aunt Sally’s lipstick.”

“It’s a color that makes you want to go to Olive Garden or order Tampax in bulk,” says New York Magazine’s The Cut.

I too, have mixed feelings about the color. I personally like the variation of the color’s hues in the ads Pantone rolled out, and I think it will be big in the fashion, beauty and lifestyle markets (especially in fall and winter), but as a color to be used for graphic design I’m not too sure about it. I don’t think “consumers are immediately drawn to the hue, making it an alluring shade at point-of-purchase” (think packaging and printed assets) as the press release proclaims. What are your thoughts?

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