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How to write a blog for SEO and readability

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Ever wondered how to write a blog for SEO? Do you want to know what those readability and SEO tests are in WordPress?  Do you even know what SEO means? Do you not know where to start with blog-writing? We are here to help you figure out the best way to create a blog, so it performs well through SEO.



Focus keywords are how search engines determine if your article is relevant to someone doing a search:

  • Set a focus keyword that makes sense for your blog and try to use unique words that you haven’t used in the past.
  • Keyword densityis very important, and you should try to repeat your keywords in the copy as often as appropriate. You should also make sure that the focus keyword appears in the first paragraph of the blog.
  • The focus keyword should also appear in at least one subheading within your blog.


The basics

There are some rules of thumb that you should always follow when writing a blog, including the length of the blog and how it looks on a screen.

  • Your blog should be a minimumof 300 words and a maximum of 750 words.
  • The easier it is to read your blog, the better it will perform. Try to write it so a fifth grader would understand it. If you’re not sure how to simplify your blog, try talking it through with someone who is not familiar with it. They can help you simplify the topic to help you rephrase some of the technical aspects.
  • Make sure your article’s titlecontains the focus keyword, preferably at the beginning. Your focus keyword is describing your post in one word.
  • Use subheads, numbered lists and bullet points when applicable. These make blogs much easier to digest to the human brain.
  • Try to shorten the sentences and keep them under 20 words. Long sentences that drag on may confuse your reader and also lose their attention.
  • Each paragraph should only contain a maximum of 5-6 sentences. This helps turn longer articles into bite-size pieces that are easier to read and understand.
  • Usetransition words or phrases, such as “first, second, third,” “provided that,” “similarly.” These words and phrases help transition the person reading the blog from one thought to another.
  • Avoid usingpassive voice, and instead, try to use active voice. This helps not only shorten the sentences and get right to the point, but it also makes the sentences seem “stronger.”
    • Example:
    • Active voice: The girl hit the piñata.
    • Passive voice: The piñata was hit by the girl.



People say that a picture is worth a thousand words, likewise, photos in blogs help give the article context and can make it more appealing to read:

  • Set a featured image and use photos throughout blog as appropriate.
  • It is always better to use a photo of an actual customer or patient, rather than a stock image.
  • Give your images alternate attributes and try to use your keywords in those attributes as well.


Behind the scenes

There are a few other things you can do to your blog to make it perform better. These are things that are not necessarily noticeable to the reader, but they can help your article perform better on search engines.

  • Add internal and external links as appropriate. If you did a different blog on a similar topic, you can always use an internal link to direct the reader back to the first blog. If you are including any statistics, be sure to include an external link to the page you found them and give credit to the original source.
  • In WordPress, you are able to customize your URL. One way to do this is to make sure that the focus keyword appears in the page’s URL.
  • Create ameta description and include the keyword in it. If you don’t, search engines will display copy from the page instead (see below for adding metadata to WordPress).


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