Videos are popping up all over the internet these days, but why do some do better than others? The answer is simple: their creators know the secret formula to make their video content just what the viewer wants to see, allowing for more clicks on the video and a wider audience reach on social media.
Those tricks are as follows:
- Size matters: Get your head out of the gutter, I’m being professional here. The length or size of your video is key to getting it watched from start to finish. That sweet spot for length is different depending on which social media platform you’re sharing the video to.
- Facebook: 60 to 90 seconds
- Twitter: 30 seconds
- Instagram: 60 seconds
- YouTube: 2 minutes
- Video content matters: Your video needs to appeal to a large audience. Make sure to answer the question, “Why should I care?” If people understand why your content is relevant to them, they will want to learn more.
- Play to the emotions: Everyone has feelings, connect with those feelings. If you can connect your brand to an emotion that most people can relate to, you will be sure to leave an everlasting impression on the viewer.
- Leave them with a hook: If your goal is to drive traffic to a website or just raise awareness about your brand, leave them wanting more. Offer up a link in the description of your video and mention it at the end so people will go deeper.
- You have choices: There are several different video styles to choose from and each one serves a different purpose.
Brand Films tend to be short movie type videos and they are typically a series. They can tell fun, quirky, inspirational or adventurous stories while promoting a product or service. An example of this would be this Extra Gum video: https://www.youtube.com/watch?v=XLpDiIVX0Wo
Animated explainer videos tend to be cartoon-like videos that describe a product or service. The beauty of these types of videos is that they can take complex topics and simplify them. The Duluth Trading Company videos are a good example of this style of video.
Testimonials are easy videos to film and they can be the difference maker in someone purchasing your product or not. Ask a few people to sit down and explain why they like your product, how it’s changed their lives and why they would recommend others get in on this great opportunity.
Product Demos are great ways to show people just how great your product is and how easy it is to use. You can explain it, have a few testimonials within the video and have a demonstration. It’s a nice way to explain everything in a very show-and-tell type fashion.
Q&A videos tend to run longer than the times recommended but that is because they are similar to a video podcast. It needs to have an entertaining host on camera discussing a certain topic or topics. That host may have guests they talk to about a certain topic, but it’s important those guests are ones your viewers can relate to.
Whiteboard videos are animation videos that can also simplify complex topics but these illustrations are drawn in real time (at a sped-up rate) throughout the video. Here’s an example of a Boy Scouts video: https://www.youtube.com/watch?v=9I0rTy3Yy_A
Behind the Scenes videos are a great way to pique your audience’s interest and teach them something in the process. You get to give them a glimpse behind the curtain and who doesn’t want to know what’s back there?
360 degree videos allow the viewer to interact with the video. Viewers can watch what is happening and explore front, back, sideways, up, down and all around and throughout the video content with a click of the mouse or a tap of the finger.
Virtual Reality videos are the final video type. These allow the viewer to be completely immersed in the video, where they feel like they are a part of what you’re doing. This is still brand new technology and these types of videos need to be filmed with special equipment, but when done right they can give the viewer and experience like no other.
If you keep these style tips and tricks in your back pocket you’ll be sure to create compelling video content that your audience will want to share and interact with continuously.