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Social media update: Aug. 4, 2017

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As PR professionals, it’s essential to stay on top of all of the latest news, including social media news. Here is a roundup of the latest social media news from July 29 through Aug. 4.



Pages that re-share other pages’ videos now have limited access to metrics

Starting this week, pages that re-share videos will no longer have access to the retention graph, average watch time, 30-second views and detailed breakdowns of views.

Facebook penalizes Pages that share websites that load slowly

The ranking of a web page appearing in the News Feed if Facebook’s technology detects it will load slowly will significantly decrease starting this week.

Some Facebook Group administrators are seeing badges under their names

This will help group members easily identify leaders within the communities, a feature both admin and members have been asking for.

Facebook is testing Stories for desktop

The Facebook Stories for desktop feature is expected to be rolled out to all desktop users in coming months.



Instagram Stories is still crushing Snapchat

It’s been 1 year since the featured launched, and it now sees 250 million active daily users and users younger than 25 are now spending upwards of 32 minutes a day in the app.



LinkedIn is rolling out a free service for users to connect with mentors

This new service identifies potential mentors and people who might be looking for mentorship in a specific area, and then helps them connect.



Snapchat is working with college newspapers to produce local Discover Stories

These stories are similar to ones created by publishers like The New York Times and Buzzfeed, except the will be unique to certain colleges.



“Search” and “Lens” are now front-and-center in Pinterest app

Pinterest continues its emphasis on search tools; users can now search via the new search bar at the top of their Pinterest home feed or tap the Lens camera to launch visual searches.



Google is testing auto-play videos

Google has begun testing auto-playing videos at the top of search results for desktop users.



WhatsApp is starting a second app for businesses only

This will enable small and midsize companies to communicate with customers via WhatsApp, and accounts will most likely be verified by the app so consumers know what accounts can be trusted.

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