No matter what your political views are, we think you’d agree that a lot can be learned from the 2016 presidential election – especially Donald Trump. He is an anomaly of sorts in that almost everything he’s done or said during his campaign (and to this day) is the exact opposite of what we would advise for our clients.
Here are a few examples from The Donald of what NOT to do when it comes to communication:
Using social media to voice personal opinions and insult others
Any social media post should be carefully planned and executed. Think of social media as an extension of any communication strategy, and every form of technology should be utilized to the best of its advantage. While Twitter is a great platform to include in your business’s social media strategy, there are best-practices and suggested techniques for use. NOT included in these best-practices is posting every thought you have, arguing with followers and sharing confidential information.
Maintaining no or poor media relations
There’s a reason it’s called “media relations.” A relationship is built on trust, respect and proactive communications, and to get media coverage for your business, it helps to have a good relationship with the media. Whether that is through being available through several different mediums (phone, email, text, Facebook Messenger, etc.) or having valuable, individualized story, the more accessible and easy to work with you are, the more likely it is that your client or business could receive media coverage. Does this mean you are going to get the coverage you want every time? No. But blaming the media, being unavailable, not listening, being argumentative and not open to feedback are surefire ways to strain relationships with those you need most to get your message across.
Surrounding yourself with controversy
The saying “there’s no such thing as bad publicity,” is a comedy of errors – what about BP? Volkswagen? Sure, these companies are working on rebuilding their brand and righting their wrongs, but you can bet they’re spending millions and millions of dollars to do so. Being a positive force for change and a pillar in communities is what most businesses strive for, and drawing constant negative attention and media coverage to yourself is not a way to do so. Don’t get me wrong – businesses will make mistakes. After all, nobody’s perfect, but the real key is how you rebound from those mistakes, and whether you own up to them and fix the problem.