Your next hires are online – are you?
As our country nears record employment, all of our clients suddenly have similar requests, “Help us find workers!” In this economy, resources that were traditionally spent on finding more work are now spent on finding and recruiting the labor force to fulfill that work.
Gone are the days of setting up a booth at a career or job fair; employers are now faced with a war on talent and must be smarter about how they find and attract their next employees. As you search for your next hires, where do you even begin to look? The answer is: online. On average, people spend six hours every day online and if your marketing strategy doesn’t include digital, you’re missing out.
On average, people spend six hours every day online and if your marketing strategy doesn’t include digital, you’re missing out.
We recently helped a client run a digital recruitment campaign and improved web traffic nearly 200 percent by focusing on targeted search, display and social ads. The best part of running digital campaigns? The well-run ones are constantly being tweaked and improved throughout the campaign. Where you allocate dollars in the beginning of the campaign shouldn’t be where you’re allocating dollars at the end. As much as you think you know your target audience, you need to see the data to help guide which creative and which channels are most effective – and then reallocate more dollars to the high-performing ads.
All companies seeking to recruit new talent can benefit from the targeted, flexible nature of digital campaigns. If you need to fill your talent pipeline and recruit qualified candidates, then digital is for you.