A brand’s visual identity is made up of a variety of elements including logos, fonts, colors and more. An area that is often overlooked is branded photography. Branded photography allows a business or organization to paint a picture for the
A popular way to get engagement on your business Facebook page is by having a contest or sweepstakes, but did you know Facebook has strict rules surrounding these contests? As algorithms change, it is important to make sure you are
Hashtags can be an incredibly important tool in achieving a broader social media reach, but could be inefficient if they are not used properly. Have you ever wondered when to use hashtags? What hashtags should you use? Have no fear!
YouTube is having a rough month. There are two major controversies happening right now; let’s break them down. First, a gentleman by the name of Matt Watson posted a video on YouTube calling them out for their lack of
Businesses around the globe are fighting to get their content seen by more people on Facebook. But with the algorithm change that happened last year, it’s harder and harder to achieve the same results. Social media is becoming a pay-to-play
Did you know only 16 percent or less of your audience actually sees your organic content on Facebook and Instagram? This is why Instagram and Facebook stories are rising in popularity, because they do not abide by the same
2018 was a big year for social media from hacks to major algorithm changes, it was hard to keep up! Here’s a recap of the five biggest social media updates of 2018. Facebook was hacked The Cambridge Analytica
Have you ever wished you could be a social media expert? Maybe you don’t even want to be an expert, but wish you could stay on top of the latest trends? Making that wish a reality is not as time
Twitter is seeing a shift in how users use the platform. Twitter is no longer the go-to account for day-to-day life updates, that’s what Snapchat, Facebook stories and Instagram stories are for. But at Red Shoes, we saw a whole
With the significant Facebook hacks this year, have you ever wished there was a way for you to see exactly what information Facebook has stored about you? Turns out, there is a way, but most people don’t know about it.