With the death of Helen Brown last week, there has been a lot of reflection on how far women have come in the past decades. As we celebrate what pioneers like Brown have meant to their specific fields, the
We recently attended our annual company retreat and each year we choose a different book to read to reflect on with the team. Celebrating our fifth year in business and being all females, we wanted to choose a book that not only
As public relations professionals, one of our goals is to help our clients tell their stories and share their messages in ways that are exciting and original. It isn’t about simply pitching a story, but creating a distinctive angle –
Think about your favorite industry leader. What sets them apart from others in the field? Chances are, they have a willingness to offer advice and share lessons learned with others. Being positioned as a thought leader has many perks. It
In a world that continues to transition toward online conversation, it is more important than ever to remember the value of face-to-face or verbal communication. In public relations, sending an email is a quick and efficient way to communicate with
For those of you who might not know, I am a huge fan of gymnastics. I have loved everything about the sport ever since I was able to walk, but I never thought that watching this year’s Olympic coverage would
Seems like there is a bit of news and debate about what’s on women’s minds these days. And I suspect the volume is only going to crank up more as we approach fall. But somehow along the way I don’t
It’s not uncommon for us to meet with businesses and organizations who realize they need to pick up their PR efforts again and get them going. What we hear over and over is that since they let their PR efforts fall by the wayside, they then rea…
Have you ever thought about firing your client? Well Paula Deen’s PR rep recently fired the celebrity chef over the handling of her recent admission that she has diabetes. See New York Post story here.
It had to be a difficult decision to end a six…
In between all the holiday craziness, I had some time to think about moving foward in 2011. What are you doing in the New Year to reach your target audiences through communications?
Read my MarketSmart column in The Post-Crescent.