Things we’re excited about in November
Is it just us, or has anyone else been counting down the days until the holidays? We’re super excited for what November has in store, not only here at Red Shoes PR, but also because there are a ton of
Teamwork makes the dream work
For the past six months, on behalf of Red Shoes PR, I had the honor of working with the U.S. Navy to help them plan and execute Navy Week in Green Bay and the Fox Cities. Each year, the Navy
5 tips for planning a successful event
When it comes to events, no two plans are the same, but utilizing the following tips can help make your planning and execution as smooth as possible. 1. Use Google Docs – Chances are you will be collaborating with others on the
The value of a second set of eyes
How familiar is the following scenario? You agree to a speaking engagement scheduled four months in the future and in the blink of an eye you check your calendar to realize the event is coming up next week. In between
Minding your mealtime manners
According to Warren Buffett, it takes 20 years to build a reputation and five minutes to ruin it. Have you ever been to a business luncheon or dinner and wondered if you are doing anything wrong in terms of etiquette?
Event planning: Behind the scenes
Business-related events are not foreign for professionals. On any given day, there are breakfasts, luncheons, fundraisers, presentations, awards banquets – you name it. There is a lot of excitement surrounding the day of these events: networking, the possibility of your
Quick tips for making your focus group successful
Focus groups are an extremely useful research tool. They can be an invaluable way to learn what people think about a certain topic, how they react to a certain idea or what nuances you’re missing about your target audiences. On
Pantone’s Color of the Year gets slammed with negativity
Last week, the Pantone Color Institute nominated its Color of the Year – Marsala – a hue it predicts designers and consumers will be drawn to for the next 12 months. In the press release, Pantone described the color as
The holidays are here…what should you pitch?
It’s that time of year again – end-of-the-year vacation schedules, hitting year-end goals and of course, the hustle and bustle of the holidays. It’s easy to get lost in the shuffle of it all, but now is one of the
PR During The Holidays – What Should You Do?
Tis’ the season! It’s time for baking, listening to holiday music and decking the halls. But it’s also the perfect time to ramp up your PR efforts by pitching fun, creative story ideas to the media. With all the hustle