There’s a special type of individual who performs well as a spokesperson in a time of crisis. Hopefully, your leadership team possesses the skills to help you communicate in an appropriate manner, but if they don’t, don’t force it. Some just
When you’re dealing with a crisis, make sure you have the right partner at your side. Enlisting the help of a consultant or agency is a critical first step to managing a crisis situation. Working with an outside partner gives
There are two types of crises. The first is one that happens without warning. This could include anything from a natural disaster that wipes out power to your building, a technology hack, a death on the job or an accident.
We’re currently in the final stages of hiring for a key position in our company and we get one question over and over: “Does Red Shoes PR offer a flexible work environment?” This question often comes from women who have
You’ve heard it and read about it. Hiring is firing up in many regions across the country. With a skills gap, undertaking large hiring campaigns is going to become even more intense. Your company better be prepared to recruit the right
Feeling stuck with the same old communication and marketing efforts? Find some creative people to surround yourself with to get the juices flowing. Personally, I know when my creative bucket is running on near empty. I also know there are a
One of my least favorite type of posts on social media includes the words, “Check it out.” This is a half-hearted attempt at engagement and should be shunned by every communicator out there. What do you do or say instead?
One of our all-time favorite media alerts we did was for the Trout Museum here in Appleton. We had an opportunity to promote the Dr. Seuss exhibit and invite the media to attend the raising of the gigantic hat on
About 14 years ago my husband and I made the decision to move back to Wisconsin from California. Originally from Stevens Point, we were living out on the West Coast but made a very mindful decision about where to raise
As a school district administrator, you have multiple target audiences you need to communicate with, and special care should be given to using language that is familiar, relatable and understandable to all of them. Here are a few tips to