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Culture During COVID

Exhaustion. Panic. Depression. Irritability. Do you relate to any of these? Most likely, you, as well as your employees are burning the candle at both ends or are already burned out. The pandemic has affected everyone’s mental health causing a

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Wages are important; so is company culture

*This article originally appeared in The Business News on February 3, 2020. People entering the workforce today are looking for so much more than a good salary. While getting paid appropriately is still important, many in today’s workforce are looking

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Red Shoes Inc. awarded the Outstanding Small Business Woman Business Enterprise Award at Marketplace Wisconsin Governor’s Conference on Diverse Business Development

Red Shoes Inc., a leading strategic communication firm that specializes in marketing, public relations and crisis communication, was awarded the Outstanding Small Business Woman Business Enterprise Award at the Marketplace Wisconsin Governor’s Conference on Diverse Business Development. “It has taken

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Red Shoes receives recertification as a National Women’s Business Enterprise

Red Shoes Inc., a leading strategic communication firm that specializes in marketing, public relations and crisis communication, was recertified as a National Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC). “Accomplishing this re-certification is invaluable to

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National Women’s Day

Working at Red Shoes Inc., it’s not uncommon for us to get a funny look when we tell someone that our company is all-women. It’s not the norm, but if you know Lisa Cruz, CEO of Red Shoes, you know

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Seize the MOMENT

A few years ago, we were helping organize a client’s groundbreaking ceremony. We were working with the local Girl Scouts and Boy Scouts and discussing their role in presenting the American and Wisconsin flags during the ceremony. As we were