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Crisis communication and COVID-19 news

This article was originally published in The National Provisioner The COVID-19 headlines about meatpacking and processing plants closing should be enough for any similar business to pause and reflect: This could easily happen to anyone in the food and beverage

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Expert advice for CEOs during a crisis

This article was originally published in FOOD DIVE Lisa Cruz owns Red Shoes Inc., a marketing and PR agency known for its crisis communication expertise. CEOs of food supply chain companies that have not experienced direct (or indirect) impact due

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Communication a critical crisis component

This article was originally published in Insight Publications  We’re several weeks into the COVID-19 crisis, and it’s hard to comprehend how fast the manufacturing world has changed. Some companies have switched gears to produce personal protective equipment, needed medical equipment

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Red Shoes Inc. awarded the Outstanding Small Business Woman Business Enterprise Award at Marketplace Wisconsin Governor’s Conference on Diverse Business Development

Red Shoes Inc., a leading strategic communication firm that specializes in marketing, public relations and crisis communication, was awarded the Outstanding Small Business Woman Business Enterprise Award at the Marketplace Wisconsin Governor’s Conference on Diverse Business Development. “It has taken