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Culture During COVID

Exhaustion. Panic. Depression. Irritability. Do you relate to any of these? Most likely, you, as well as your employees are burning the candle at both ends or are already burned out. The pandemic has affected everyone’s mental health causing a

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Crisis communication and COVID-19 news

This article was originally published in The National Provisioner The COVID-19 headlines about meatpacking and processing plants closing should be enough for any similar business to pause and reflect: This could easily happen to anyone in the food and beverage

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Expert advice for CEOs during a crisis

This article was originally published in FOOD DIVE Lisa Cruz owns Red Shoes Inc., a marketing and PR agency known for its crisis communication expertise. CEOs of food supply chain companies that have not experienced direct (or indirect) impact due

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Communication a critical crisis component

This article was originally published in Insight Publications  We’re several weeks into the COVID-19 crisis, and it’s hard to comprehend how fast the manufacturing world has changed. Some companies have switched gears to produce personal protective equipment, needed medical equipment