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Mergers and Acquisitions During COVID

You’ve been blessed — your company has been able to bob and weave through the early months of the pandemic. You’ve even seen substantial growth as the company pivoted and began seeing new prospective business channels. Now what? The economy

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Red Shoes Inc. awarded the Outstanding Small Business Woman Business Enterprise Award at Marketplace Wisconsin Governor’s Conference on Diverse Business Development

Red Shoes Inc., a leading strategic communication firm that specializes in marketing, public relations and crisis communication, was awarded the Outstanding Small Business Woman Business Enterprise Award at the Marketplace Wisconsin Governor’s Conference on Diverse Business Development. “It has taken

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Red Shoes receives recertification as a National Women’s Business Enterprise

Red Shoes Inc., a leading strategic communication firm that specializes in marketing, public relations and crisis communication, was recertified as a National Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC). “Accomplishing this re-certification is invaluable to

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Red Shoes receives certification as a Disadvantaged Business Enterprise

Red Shoes Inc., a leading strategic communication firm that specializes in marketing, public relations and crisis communication, was recently certified as a Disadvantaged Business Enterprise (DBE) under the Wisconsin Department of Transportation. “Accomplishing this certification is important to us,” Lisa

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Crisis Communication in Healthcare

Healthcare is fraught with potential crises. Is your healthcare facility ready from a communications perspective?  Read Lisa’s article in Healthcare Facilities Today.

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Dealing with objections in sales

“Your product doesn’t fit my needs.” “Your service is too expensive.” “I don’t need your services.” These are just a few of the objections a business may encounter on any given day. While you may not like hearing hesitation from