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Red Shoes receives recertification as a National Women’s Business Enterprise

Red Shoes Inc., a leading strategic communication firm that specializes in marketing, public relations and crisis communication, was recertified as a National Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC). “Accomplishing this re-certification is invaluable to

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Red Shoes receives certification as a Disadvantaged Business Enterprise

Red Shoes Inc., a leading strategic communication firm that specializes in marketing, public relations and crisis communication, was recently certified as a Disadvantaged Business Enterprise (DBE) under the Wisconsin Department of Transportation. “Accomplishing this certification is important to us,” Lisa

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Crisis Communication in Healthcare

Healthcare is fraught with potential crises. Is your healthcare facility ready from a communications perspective?  Read Lisa’s article in Healthcare Facilities Today.

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Dealing with objections in sales

“Your product doesn’t fit my needs.” “Your service is too expensive.” “I don’t need your services.” These are just a few of the objections a business may encounter on any given day. While you may not like hearing hesitation from