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Here’s a story: authenticity as brand currency

It’s said that once something is online, it’s forever, but in modern technology’s vastness there is also the possibility of endless revisions and different perspectives. This makes the truth more liquid than it tends to be in the brick-and-mortar world,

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Shame on you, Starbucks

Earlier this week, Starbucks was lauded for its announcement to provide free college tuition to its employees. Only days later, the resulting media buzz turned from congratulatory to accusatory. It turns out that the international chain isn’t really paying for