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Brand management

Posted on November 15, 2018

Red Shoes certified as a Women Business Enterprise

By: Lindsay Kalsow | 0 comments | Category: Brand management, Culture, Everything else

We recently earned our WBE (Women’s Business Enterprise) and WOSB (Women Owned Small Business) certification through the Women’s Business Enterprise National Council (WBENC).   WBENC’s national standard of certification is a meticulous process that includes an in-depth review of the

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Posted on October 19, 2017
bragging-brands

Bragging brands: Are you one of them?

By: Lisa Cruz | 0 comments | Category: Brand management

Imagine you met someone in IRL (in real life, just in case you didn’t know) for the first time and they launched into why they are so great. Then you met them a second time, a third time, and every

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Posted on August 23, 2015

Truly creating family-friendly work environments

By: Maria Nelson | 0 comments | Category: Above the Fold eNewsletter, Brand management, Internal communication

We’re currently in the final stages of hiring for a key position in our company and we get one question over and over: “Does Red Shoes PR offer a flexible work environment?” This question often comes from women who have

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Posted on August 14, 2015

How social media has impacted crisis communication management: A Bill Cosby and Jared Fogle case study

By: admin | 0 comments | Category: Brand management, Crisis communication

How social media has impacted crisis management: A Bill Cosby and Jared Fogle case study One of the basic services we offer as a public relations agency is social media monitoring. For digital natives, this is a no brainer; the

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Posted on June 15, 2015

Marketing campaigns and the four Ps

By: admin | 0 comments | Category: Brand management, Media relations, Research, Visual communication

Marketing campaigns and the four Ps Planning a marketing campaign can be a fun and exciting journey, but some companies jump the gun a bit and get into trouble in the end. Recent honorable mentions for biggest campaign backfires go

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Posted on June 8, 2015
job-openings-appleton-wi

Cheers to the next seven years! Red Shoes PR celebrates ever-changing communication

By: Lisa Cruz | 0 comments | Category: Brand management, Crisis communication, Media relations, Shoes News, Strategic planning

Ask any start-up business owner to reflect on their professional experience and you’ll likely hear some common refrains: starting a business is one of the most challenging things to do, it is one of the most rewarding things to do

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Posted on February 25, 2015

Different voices, different audiences: copywriting for brands

By: admin | 0 comments | Category: Brand management, Visual communication

  Copywriting for a brand can be more difficult than writing for yourself or an individual. You can’t interview a brand, hear the cadence of its voice or ask what inspires it. This is why it’s important to establish brand

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Posted on January 30, 2015

Quick tips for making your focus group successful

By: Maria Nelson | 0 comments | Category: Brand management, Event planning, Research

Focus groups are an extremely useful research tool. They can be an invaluable way to learn what people think about a certain topic, how they react to a certain idea or what nuances you’re missing about your target audiences. On

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Posted on January 7, 2015

Leadership Branding

By: Lisa Cruz | 0 comments | Category: Above the Fold eNewsletter, Brand management, Education, Internal communication

It’s a new year, and now is the perfect time to develop a plan to focus on your leadership branding. As a leader your attention is typically on the school district’s goals, but what are you doing as a leader to support those goals

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Posted on December 15, 2014

‘Tis the season of mergers and acquisitions

By: Lisa Cruz | 0 comments | Category: Above the Fold eNewsletter, Brand management, Crisis communication

2014 was the year of mergers and acquisitions. If there’s even an inkling that your company may be acquired or merged with another or vice versa, don’t wait to get your communication efforts in order. Now is the time to

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FACEBOOK

FACEBOOK

TESTIMONIALS

  • Often times our favorite partners are the ones we hire ourselves. To have inherited Red Shoes Inc. when I joined Faith Technologies was the best introduction I could have had. This is a highly professional group of knowledgeable experts who are well networked, have strong project management skills and are innovative, strategic thinkers. A fabulously STRONG team.

    Kelly Chartré, Director of Marketing Faith Technologies
  • We have partnered with Red Shoes Inc. for about 3 years and we believe that they are vital to our business. Red Shoes maintains the community and media contacts that our busy medical practice cannot possibly maintain. They help us stay visible in the community and have truly joined the FVHO Family with their additional volunteer participation with our FVHO Fight Back Foundation. Once we engaged with Red Shoes Inc., we felt that we gained a well-connected advocate for our practice.

    Shawn Kienert, Chief Financial Officer Fox Valley Hematology & Oncology
  • Red Shoes Inc. is an extension of our in-house marketing team. When you need them to step in on a big project or handle the day-to-day public relations they are always thorough, resourceful, and professional. Besides all of those great business attributes, they are fun to work with!

    Todd Ostendorf, Director of Marketing Werner Electric Supply
  • As a non-profit organization, it is essential that we have the right partners to help us maximize resources to meet our mission. The team at Red Shoes has been part of our Catalpa team since the beginning, wearing the many hats needed to help us grow. From marketing, public relations, social medial and website development, to strategic planning, government relations, and so much more, Red Shoes has been with us every step of the way providing guidance, expertise and solid business advice. In an environment where the one thing that is constant is change, it’s nice to know that you can always count on the team at Red Shoes to have the tools you need and the service you can trust.

    Lisa Kogan Praska, President and CEO Catalpa Health

RED SHOES BLOG

  • How to change your engagement on Facebook with one organic post

    Businesses around the globe are fighting to get…

    February 15, 2019

  • How to better connect with your audience on Facebook

    Do you ever wonder why some social media pages…

    February 15, 2019

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400 N. Richmond St., Suite A | Appleton, WI 54911 | (920) 574.3253