A brand’s visual identity is made up of a variety of elements including logos, fonts, colors and more. An area that is often overlooked is branded photography. Branded photography allows a business or organization to paint a picture for the
Red Shoes Inc., a leading strategic communication firm that specializes in marketing, public relations and crisis communication, was awarded the Outstanding Small Business Woman Business Enterprise Award at the Marketplace Wisconsin Governor’s Conference on Diverse Business Development. “It has taken
Red Shoes Inc. is hiring an Account Coordinator Red Shoes Inc. is currently seeking a full-time account coordinator (AC). Qualified candidates will have at least two years of experience in the communication field and demonstrated experience in the areas of: marketing,
We recently earned our WBE (Women’s Business Enterprise) and WOSB (Women Owned Small Business) certification through the Women’s Business Enterprise National Council (WBENC). WBENC’s national standard of certification is a meticulous process that includes an in-depth review of the
Imagine you met someone in IRL (in real life, just in case you didn’t know) for the first time and they launched into why they are so great. Then you met them a second time, a third time, and every
We’re currently in the final stages of hiring for a key position in our company and we get one question over and over: “Does Red Shoes PR offer a flexible work environment?” This question often comes from women who have
How social media has impacted crisis management: A Bill Cosby and Jared Fogle case study One of the basic services we offer as a public relations agency is social media monitoring. For digital natives, this is a no brainer; the
Marketing campaigns and the four Ps Planning a marketing campaign can be a fun and exciting journey, but some companies jump the gun a bit and get into trouble in the end. Recent honorable mentions for biggest campaign backfires go
Ask any start-up business owner to reflect on their professional experience and you’ll likely hear some common refrains: starting a business is one of the most challenging things to do, it is one of the most rewarding things to do
Copywriting for a brand can be more difficult than writing for yourself or an individual. You can’t interview a brand, hear the cadence of its voice or ask what inspires it. This is why it’s important to establish brand