We’re currently in the final stages of hiring for a key position in our company and we get one question over and over: “Does Red Shoes PR offer a flexible work environment?” This question often comes from women who have
How social media has impacted crisis management: A Bill Cosby and Jared Fogle case study One of the basic services we offer as a public relations agency is social media monitoring. For digital natives, this is a no brainer; the
Marketing campaigns and the four Ps Planning a marketing campaign can be a fun and exciting journey, but some companies jump the gun a bit and get into trouble in the end. Recent honorable mentions for biggest campaign backfires go
Ask any start-up business owner to reflect on their professional experience and you’ll likely hear some common refrains: starting a business is one of the most challenging things to do, it is one of the most rewarding things to do
Copywriting for a brand can be more difficult than writing for yourself or an individual. You can’t interview a brand, hear the cadence of its voice or ask what inspires it. This is why it’s important to establish brand
Focus groups are an extremely useful research tool. They can be an invaluable way to learn what people think about a certain topic, how they react to a certain idea or what nuances you’re missing about your target audiences. On
It’s a new year, and now is the perfect time to develop a plan to focus on your leadership branding. As a leader your attention is typically on the school district’s goals, but what are you doing as a leader to support those goals
2014 was the year of mergers and acquisitions. If there’s even an inkling that your company may be acquired or merged with another or vice versa, don’t wait to get your communication efforts in order. Now is the time to
Last week, the Pantone Color Institute nominated its Color of the Year – Marsala – a hue it predicts designers and consumers will be drawn to for the next 12 months. In the press release, Pantone described the color as
Last week in Inc. magazine, Yahoo! CEO (and Wisconsin native) Marissa Mayer talked about the importance of keeping the mindset of a start-up in business. “It will sound strange, but we think of ourselves as the world’s largest start-up,” Mayer