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Can social media help your credibility?

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While there’s a lot to say about social media and how it’s changed our society, one thing is for sure: social media isn’t going away anytime soon. It’s best to embrace this new way of communication, or, at the very least, understand it.

There is no shortage of social media horror stories where an executive publishes something they thought was private, but someone in their social network took a screenshot and sent it to another social network, then that gets sent to another social network, etc.

News flash: Nothing you do on the Internet is private. The sooner we all come to terms with that fact, the better. That being said, there are ways to make social media work for you and your business rather than against it.

Social media can help your credibility if you’re using it right — that means publishing accurate, honest information, sharing timely updates and keeping in mind that social media is just that – social.

The bottom line is that social media is another form of communication between you and your publics. I’ll repeat that again. It’s a form of communication BETWEEN you and your publics. That means it’s a two-way street and you have to LISTEN to your audience, too.

If others see you posting timely, honest updates as well as listening as much as you’re talking on social media, you could see your credibility skyrocket.

Social media is a chance for you to communicate with a new audience in a fun and semi-casual way, but don’t forget that behind all of that is the fact that social media at its core is another tool for communication. The tenets of communication should not be disregarded just because it’s not necessarily face-to-face communication. If nothing else, these tenets should be considered even more.

Be authentic, be honest and be responsive – your audiences will love it.

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