This winter’s extreme weather is a good reminder of having your ducks in a row when it comes to communication. If you live in Wisconsin, you experienced the cold of, in some places, a staggering -50 degrees F. This year,
As many in the marketing world know, it can be difficult to measure the success of advertising campaigns. Don’t get us wrong – we love a fun billboard with a punchy message or a print advertisement that tells a brand’s
You hear it all the time: stop and smell the roses. But how often do you really do just that? Well, I did it this past weekend when I went to New York City to be honored as one of
We’re excited to announce our bold boss, Lisa Cruz, president and owner of Red Shoes Inc., has been honored by PR News as a 2018 Top Women in PR. Lisa will be recognized during a program and luncheon in New
2018 was a big year for social media from hacks to major algorithm changes, it was hard to keep up! Here’s a recap of the five biggest social media updates of 2018. Facebook was hacked The Cambridge Analytica
Videos are popping up all over the internet these days, but why do some do better than others? The answer is simple: their creators know the secret formula to make their video content just what the viewer wants to see,
Healthcare is fraught with potential crises. Is your healthcare facility ready from a communications perspective? Read Lisa’s article in Healthcare Facilities Today.
Have you ever wished you could be a social media expert? Maybe you don’t even want to be an expert, but wish you could stay on top of the latest trends? Making that wish a reality is not as time
Twitter is seeing a shift in how users use the platform. Twitter is no longer the go-to account for day-to-day life updates, that’s what Snapchat, Facebook stories and Instagram stories are for. But at Red Shoes, we saw a whole
We recently earned our WBE (Women’s Business Enterprise) and WOSB (Women Owned Small Business) certification through the Women’s Business Enterprise National Council (WBENC). WBENC’s national standard of certification is a meticulous process that includes an in-depth review of the