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What’s going on with YouTube?

YouTube is having a rough month. There are two major controversies happening right now; let’s break them down.   First, a gentleman by the name of Matt Watson posted a video on YouTube calling them out for their lack of

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Red Shoes Inc. hires Nikki Knight as agency assistant

APPLETON, Wis. (Feb. 27, 2019) – Red Shoes Inc., a leading strategic communication firm that specializes in marketing, public relations and crisis communication, has hired Nikki Knight as its agency assistant.   In her role as agency assistant, Knight serves as the backbone

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 Red Shoes Inc. hires Tracy Qualmann

APPLETON, Wis. (Feb. 18, 2019) – Red Shoes Inc., a leading strategic communication firm that specializes in marketing, public relations and crisis communication, has hired Tracy Qualmann as an account executive.   In her role as account executive, Qualmann serves

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How digital advertising supports ROI  

As many in the marketing world know, it can be difficult to measure the success of advertising campaigns. Don’t get us wrong – we love a fun billboard with a punchy message or a print advertisement that tells a brand’s

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Stop and Smell the Roses

You hear it all the time: stop and smell the roses. But how often do you really do just that? Well, I did it this past weekend when I went to New York City to be honored as one of