This article was originally published in FOOD DIVE Lisa Cruz owns Red Shoes Inc., a marketing and PR agency known for its crisis communication expertise. CEOs of food supply chain companies that have not experienced direct (or indirect) impact due
This article was originally published in Insight Publications We’re several weeks into the COVID-19 crisis, and it’s hard to comprehend how fast the manufacturing world has changed. Some companies have switched gears to produce personal protective equipment, needed medical equipment
This article was originally published in The Business News I ’m starting this column out with the grim fact that according to a University of Wisconsin-Oshkosh survey, 35 percent of small businesses could shut their doors after months of COVID-related
Podcasts are a growing craze. To date, according to Podcast Insights® there are more than 1 million published podcasts with more than 155 million people listening to podcasts. With podcasts and listeners growing at an exponential rate, you don’t want
>>>Listen and Subscribe <<< Stitcher | Spotify | TuneIn Sometimes in life, you’re thrown a curveball and you have to run with it. Being a small business that has held true to its entrepreneurial spirit since day one, we
In just a matter of days, COVID-19 has caused businesses and organizations to scramble and discover how to operate in an ever-changing and uncertain world. With anxiety high for all and lives and livelihoods at stake, the ways in which
With COVID-19 (Coronavirus) beginning to impact daily life and showing no signs of ending soon, if you haven’t begun communicating to your internal and external audiences, now is the time. In 2009, during the H1N1 influenza outbreak, I served as
Red Shoes earned an honorable mention in PR Daily’s 2019 Video & Visual Awards in the Interview Video category for The Story of Hazel and Paisley Hardwick campaign. PR Daily’s 2019 Video & Visual Awards celebrates the teams, organizations and
*This article originally appeared in The Business News on February 3, 2020. People entering the workforce today are looking for so much more than a good salary. While getting paid appropriately is still important, many in today’s workforce are looking
According to a Pulse Advertising social media study, 85 percent of internet traffic in 2019 was video in the United States. That’s a large amount of people consuming internet videos, which can range in formats from educational, story-telling, animated, advertising-focused