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Expert advice for CEOs during a crisis

This article was originally published in FOOD DIVE Lisa Cruz owns Red Shoes Inc., a marketing and PR agency known for its crisis communication expertise. CEOs of food supply chain companies that have not experienced direct (or indirect) impact due

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Communication a critical crisis component

This article was originally published in Insight Publications  We’re several weeks into the COVID-19 crisis, and it’s hard to comprehend how fast the manufacturing world has changed. Some companies have switched gears to produce personal protective equipment, needed medical equipment

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How to Listen to a Podcast

Podcasts are a growing craze. To date, according to Podcast Insights® there are more than 1 million published podcasts with more than 155 million people listening to podcasts. With podcasts and listeners growing at an exponential rate, you don’t want

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Announcing the Sole Source Podcast

>>>Listen and Subscribe <<< Stitcher | Spotify | TuneIn   Sometimes in life, you’re thrown a curveball and you have to run with it. Being a small business that has held true to its entrepreneurial spirit since day one, we

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Wages are important; so is company culture

*This article originally appeared in The Business News on February 3, 2020. People entering the workforce today are looking for so much more than a good salary. While getting paid appropriately is still important, many in today’s workforce are looking

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Why Your Company Needs Video

According to a Pulse Advertising social media study, 85 percent of internet traffic in 2019 was video in the United States. That’s a large amount of people consuming internet videos, which can range in formats from educational, story-telling, animated, advertising-focused