In just a matter of days, COVID-19 has caused businesses and organizations to scramble and discover how to operate in an ever-changing and uncertain world. With anxiety high for all and lives and livelihoods at stake, the ways in which
With COVID-19 (Coronavirus) beginning to impact daily life and showing no signs of ending soon, if you haven’t begun communicating to your internal and external audiences, now is the time. In 2009, during the H1N1 influenza outbreak, I served as
Red Shoes earned an honorable mention in PR Daily’s 2019 Video & Visual Awards in the Interview Video category for The Story of Hazel and Paisley Hardwick campaign. PR Daily’s 2019 Video & Visual Awards celebrates the teams, organizations and
*This article originally appeared in The Business News on February 3, 2020. People entering the workforce today are looking for so much more than a good salary. While getting paid appropriately is still important, many in today’s workforce are looking
According to a Pulse Advertising social media study, 85 percent of internet traffic in 2019 was video in the United States. That’s a large amount of people consuming internet videos, which can range in formats from educational, story-telling, animated, advertising-focused
At Red Shoes Inc. we find very few people actually seek out opportunities to be on camera. Especially a video camera that is going to either record you or stream you live in a newscast. Many times, when the lights
A brand’s visual identity is made up of a variety of elements including logos, fonts, colors and more. An area that is often overlooked is branded photography. Branded photography allows a business or organization to paint a picture for the
We read them, hear them and see them all the time, interviews from people all over the world with different media reporters. Whether it’s in print, over the airwaves or on your television screen, it’s hard to miss them. With
It’s common for a company or organization to develop a visual identity and call it a day. It’s easy to get excited about what it looks like, the colors, the fonts and visuals but what else is your brand trying
A popular way to get engagement on your business Facebook page is by having a contest or sweepstakes, but did you know Facebook has strict rules surrounding these contests? As algorithms change, it is important to make sure you are