Case Study: App Launch
We recently worked with Valley Transit to launch their new mobile app. This app is a game changer for Valley Transit because riders can now view their buses in real-time and it offers an efficient and effective way to notify
Carol Ladish receives Senior Certified Professional accreditation through SHRM
Carol Ladish, our business manager here at Red Shoes Inc., recently received the Senior Certified Professional (SCP) accreditation through the Society of Human Resource Management (SHRM). What does it mean? This certification positions Carol as a leader in the human resources (HR) field. Her
What’s going on with YouTube?
YouTube is having a rough month. There are two major controversies happening right now; let’s break them down. First, a gentleman by the name of Matt Watson posted a video on YouTube calling them out for their lack of
We’re hiring a full-time Account Executive
Red Shoes Inc. is currently hiring for the position of an account executive. Qualified and interested candidates should send their resume to [email protected] Overview Red Shoes Inc. is currently seeking a full-time account manager. Qualified candidates will have at least
Red Shoes Inc. hires Nikki Knight as agency assistant
APPLETON, Wis. (Feb. 27, 2019) – Red Shoes Inc., a leading strategic communication firm that specializes in marketing, public relations and crisis communication, has hired Nikki Knight as its agency assistant. In her role as agency assistant, Knight serves as the backbone
Red Shoes Inc. hires Tracy Qualmann
APPLETON, Wis. (Feb. 18, 2019) – Red Shoes Inc., a leading strategic communication firm that specializes in marketing, public relations and crisis communication, has hired Tracy Qualmann as an account executive. In her role as account executive, Qualmann serves
How to change your engagement on Facebook with one organic post
Businesses around the globe are fighting to get their content seen by more people on Facebook. But with the algorithm change that happened last year, it’s harder and harder to achieve the same results. Social media is becoming a pay-to-play
How to better connect with your audience on Facebook
Do you ever wonder why some social media pages always have a ton of engagement and loyal followers? You might question why you aren’t seeing the same success for your business. While algorithms do have a significant impact on engagement
Is email marketing more effective than social media?
Did you know only 16 percent or less of your audience actually sees your organic content on Facebook and Instagram? This is why Instagram and Facebook stories are rising in popularity, because they do not abide by the same
Handling Weather-Related Crisis Communication
This winter’s extreme weather is a good reminder of having your ducks in a row when it comes to communication. If you live in Wisconsin, you experienced the cold of, in some places, a staggering -50 degrees F. This year,