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What’s going on with YouTube?

YouTube is having a rough month. There are two major controversies happening right now and as the social media manager of Red Shoes (Lindsay), I’m going to break them down for you.   First, a gentleman by the name of

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 Red Shoes Inc. hires Tracy Qualmann

APPLETON, Wis. (Feb. 18, 2019) – Red Shoes Inc., a leading strategic communication firm that specializes in marketing, public relations and crisis communication, has hired Tracy Qualmann as an account executive.   In her role as account executive, Qualmann serves

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How digital advertising supports ROI  

As many in the marketing world know, it can be difficult to measure the success of advertising campaigns. Don’t get us wrong – we love a fun billboard with a punchy message or a print advertisement that tells a brand’s