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Wages are important; so is company culture

*This article originally appeared in The Business News on February 3, 2020. People entering the workforce today are looking for so much more than a good salary. While getting paid appropriately is still important, many in today’s workforce are looking

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Why Your Company Needs Video

According to a Pulse Advertising social media study, 85 percent of internet traffic in 2019 was video in the United States. That’s a large amount of people consuming internet videos, which can range in formats from educational, story-telling, animated, advertising-focused

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3 Tips to Being on Camera

At Red Shoes Inc. we find very few people actually seek out opportunities to be on camera. Especially a video camera that is going to either record you or stream you live in a newscast. Many times, when the lights

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Are you running a Facebook contest?

A popular way to get engagement on your business Facebook page is by having a contest or sweepstakes, but did you know Facebook has strict rules surrounding these contests? As algorithms change, it is important to make sure you are

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Red Shoes Inc. awarded the Outstanding Small Business Woman Business Enterprise Award at Marketplace Wisconsin Governor’s Conference on Diverse Business Development

Red Shoes Inc., a leading strategic communication firm that specializes in marketing, public relations and crisis communication, was awarded the Outstanding Small Business Woman Business Enterprise Award at the Marketplace Wisconsin Governor’s Conference on Diverse Business Development. “It has taken

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Red Shoes receives recertification as a National Women’s Business Enterprise

Red Shoes Inc., a leading strategic communication firm that specializes in marketing, public relations and crisis communication, was recertified as a National Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC). “Accomplishing this re-certification is invaluable to