There’s a new type of digital advertising that is performing seven times better than standard display ads and we’re now able to offer it to our clients. Called social mirror ads, these ads look like your social media display or
Exhaustion. Panic. Depression. Irritability. Do you relate to any of these? Most likely, you, as well as your employees are burning the candle at both ends or are already burned out. The pandemic has affected everyone’s mental health causing a
You’ve been blessed — your company has been able to bob and weave through the early months of the pandemic. You’ve even seen substantial growth as the company pivoted and began seeing new prospective business channels. Now what? The economy
It’s hard to comprehend how fast the business world has changed. Some companies have switched gears to produce personal protective equipment, needed medical equipment and mobile health care units. Others, such as paper manufacturers, have increased production and still others,
Success can be defined in a multitude of ways, but one skill set that can differentiate a good leader from a great leader is communication. You’re in charge of leading a school district and we know you do not take
This article was originally published in The Business News I resigned from two boards this past week. While the emails went out in quick succession, the thought process behind those decisions was anything but easy. For weeks I agonized over
Exhaustion. Panic. Depression. Irritability. Do you relate to any of these? Most likely, you are burning the candle at both ends or are already burned out from what I call a sustainable crisis. The pandemic has affected everyone’s mental health
This article was originally published in The Business News: When deciding what businesses in which I give my hard-earneddollars, I reflexively search for a few indicators before entering the store, shop and or restaurant. For instance, I evaluate the following:
In this episode, host Amy Guth talks with crisis communications expert Lisa Cruz, president and owner of Red Shoes PR, about how small business owners and solopreneurs can manage internal and external communications and operations in moments of crisis.
This article was originally published in The National Provisioner The COVID-19 headlines about meatpacking and processing plants closing should be enough for any similar business to pause and reflect: This could easily happen to anyone in the food and beverage