In this episode, host Amy Guth talks with crisis communications expert Lisa Cruz, president and owner of Red Shoes PR, about how small business owners and solopreneurs can manage internal and external communications and operations in moments of crisis.
This article was originally published in The National Provisioner The COVID-19 headlines about meatpacking and processing plants closing should be enough for any similar business to pause and reflect: This could easily happen to anyone in the food and beverage
This article was originally published in FOOD DIVE Lisa Cruz owns Red Shoes Inc., a marketing and PR agency known for its crisis communication expertise. CEOs of food supply chain companies that have not experienced direct (or indirect) impact due
This article was originally published in Insight Publications We’re several weeks into the COVID-19 crisis, and it’s hard to comprehend how fast the manufacturing world has changed. Some companies have switched gears to produce personal protective equipment, needed medical equipment
This article was originally published in The Business News I ’m starting this column out with the grim fact that according to a University of Wisconsin-Oshkosh survey, 35 percent of small businesses could shut their doors after months of COVID-related
EP15: Face Mask Face Off – Two Sides to a Hot-Button Issue Facing the World In episode 15 of Sole Source we’re talking to our listeners and showcasing two sides to a heated debate that has taken the world by
EP14: Dairy Month Part 2 Helping Farmers During a Difficult Year June is Dairy Month and dairy farmers are undergoing a huge change right now. The way people eat and consume products has changed, possibly forever. What is that doing
EP13: Dairy Month Part 1 How Our Food Supply Is Changing Due to COVID-19 Are we facing a food shortage? Why were grocery store shelves across the U.S. empty and will that happen again? Is there enough food to go
Podcasts are a growing craze. To date, according to Podcast Insights® there are more than 1 million published podcasts with more than 155 million people listening to podcasts. With podcasts and listeners growing at an exponential rate, you don’t want
EP12: Small Business Is Changed Forever & 12-Years of Red Shoes Inc. Small businesses are facing more pressure than they ever have before and it’s changing the landscape for small business owners, particularly female small business owners. Red Shoes Inc.’s