9/28 Social Media Update
Facebook Facebook is now allowing pages to join Facebook groups. This can be useful to businesses to get in front of more eyes, and in a more intimate setting than a public profile. The only catch is that the admin
Is Facebook Dying?
With the recent Facebook privacy scandal, some businesses are wondering: is Facebook dying? Should I focus my social media efforts elsewhere? To answer this question simply: no, Facebook is not dying. Many people are upset about the Cambridge Analytica
The perfect summer project, “Our 351 Sons”
This summer, Red Shoes had the honor of working with John Gillespie, founder of the Rawhide Boys Ranch, for the launch of his new, highly anticipated book “Our 351 Sons.” “Our 351 Sons” tells the story of how John
Social Media Update 8/30
Twitter Twitter is testing recommending profiles for a user to unfollow to improve engagement. Their goal in doing this is to improve overall engagement. If the user has not interacted with a profile they follow for awhile (we do not
Just because you are a CEO, doesn’t mean you are a leader
Being that this is my 10th year as CEO of Red Shoes, Inc., I could list hundreds of things that I have learned over the years, but there is a lesson that stands out above the rest: just because you
How to abide by the Facebook ad rules like a pro
Facebook ads are a great way to get your posts out to a larger audience, but have you ever tried to boost a post or create an ad just to have it denied in the approval process? We have
We’re hiring a full-time agency assistant!
Red Shoes Inc. is currently hiring for the position of an agency assistant. Qualified and interested candidates should send their resume to [email protected] Job title: Agency Assistant | Full time This role supports the agency president on day-to-day activities as well as
Social Media News, August 10
Pinterest: Promoted Video at max. width is now available for all Pinterest advertisers. Videos at standard width are the same size as all other Pins on Pinterest and videos at maximum width are 4x bigger, spanning across Pinterest’s two-column grid. According
National Women’s Day
Working at Red Shoes Inc., it’s not uncommon for us to get a funny look when we tell someone that our company is all-women. It’s not the norm, but if you know Lisa Cruz, CEO of Red Shoes, you know
How to write a blog for SEO and readability
Ever wondered how to write a blog for SEO? Do you want to know what those readability and SEO tests are in WordPress? Do you even know what SEO means? Do you not know where to start with blog-writing? We