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Social Media News, August 10

Pinterest: Promoted Video at max. width is now available for all Pinterest advertisers. Videos at standard width are the same size as all other Pins on Pinterest and videos at maximum width are 4x bigger, spanning across Pinterest’s two-column grid. According

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National Women’s Day

Working at Red Shoes Inc., it’s not uncommon for us to get a funny look when we tell someone that our company is all-women. It’s not the norm, but if you know Lisa Cruz, CEO of Red Shoes, you know

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Business Account Best Practices

Red Shoes was recently talking with a local business about issues the business was having with social media. They had an intern set up a social media account for the business through their own personal account. When the intern left,

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What motivates your audience?

What motivates your social media audience?   It’s fun to track analytics on social media, at least that’s what we think here at Red Shoes Inc.! But there is something important that analytics cannot tell us: what motivates your audience?

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Breaking News: Instagram Launches IGTV

Instagram announced the launch of Instagram Television (IGTV) yesterday. This new feature puts them head-to-head with another social giant: YouTube.   So, what is IGTV? Previously, users could only post videos on Instagram up to one minute in length or

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Dealing with objections in sales

“Your product doesn’t fit my needs.” “Your service is too expensive.” “I don’t need your services.” These are just a few of the objections a business may encounter on any given day. While you may not like hearing hesitation from