Businesses around the globe are fighting to get their content seen by more people on Facebook. But with the algorithm change that happened last year, it’s harder and harder to achieve the same results. Social media is becoming a pay-to-play
Do you ever wonder why some social media pages always have a ton of engagement and loyal followers? You might question why you aren’t seeing the same success for your business. While algorithms do have a significant impact on engagement
Did you know only 16 percent or less of your audience actually sees your organic content on Facebook and Instagram? This is why Instagram and Facebook stories are rising in popularity, because they do not abide by the same
This winter’s extreme weather is a good reminder of having your ducks in a row when it comes to communication. If you live in Wisconsin, you experienced the cold of, in some places, a staggering -50 degrees F. This year,
As many in the marketing world know, it can be difficult to measure the success of advertising campaigns. Don’t get us wrong – we love a fun billboard with a punchy message or a print advertisement that tells a brand’s
You hear it all the time: stop and smell the roses. But how often do you really do just that? Well, I did it this past weekend when I went to New York City to be honored as one of
We’re excited to announce our bold boss, Lisa Cruz, president and owner of Red Shoes Inc., has been honored by PR News as a 2018 Top Women in PR. Lisa will be recognized during a program and luncheon in New
2018 was a big year for social media from hacks to major algorithm changes, it was hard to keep up! Here’s a recap of the five biggest social media updates of 2018. Facebook was hacked The Cambridge Analytica
Videos are popping up all over the internet these days, but why do some do better than others? The answer is simple: their creators know the secret formula to make their video content just what the viewer wants to see,
Healthcare is fraught with potential crises. Is your healthcare facility ready from a communications perspective? Read Lisa’s article in Healthcare Facilities Today.