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Are you running a Facebook contest?

A popular way to get engagement on your business Facebook page is by having a contest or sweepstakes, but did you know Facebook has strict rules surrounding these contests? As algorithms change, it is important to make sure you are

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Red Shoes Inc. awarded the Outstanding Small Business Woman Business Enterprise Award at Marketplace Wisconsin Governor’s Conference on Diverse Business Development

Red Shoes Inc., a leading strategic communication firm that specializes in marketing, public relations and crisis communication, was awarded the Outstanding Small Business Woman Business Enterprise Award at the Marketplace Wisconsin Governor’s Conference on Diverse Business Development. “It has taken

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Red Shoes receives recertification as a National Women’s Business Enterprise

Red Shoes Inc., a leading strategic communication firm that specializes in marketing, public relations and crisis communication, was recertified as a National Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC). “Accomplishing this re-certification is invaluable to

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Red Shoes receives certification as a Disadvantaged Business Enterprise

Red Shoes Inc., a leading strategic communication firm that specializes in marketing, public relations and crisis communication, was recently certified as a Disadvantaged Business Enterprise (DBE) under the Wisconsin Department of Transportation. “Accomplishing this certification is important to us,” Lisa

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Hashtag Etiquette

Hashtags can be an incredibly important tool in achieving a broader social media reach, but could be inefficient if they are not used properly. Have you ever wondered when to use hashtags? What hashtags should you use? Have no fear!

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Red Shoes expanding to new office in Appleton

Red Shoes Inc., a leading strategic communication firm that specializes in marketing, public relations and crisis communication, is expanding to a new office in the Fox Cities. “The new space gives our team approximately 1,500 additional square feet to work