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Customers need to know that you care

This article was originally published in The Business News: When deciding what businesses in which I give my hard-earneddollars, I reflexively search for a few indicators before entering the store, shop and or restaurant. For instance, I evaluate the following:

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Crisis communication and COVID-19 news

This article was originally published in The National Provisioner The COVID-19 headlines about meatpacking and processing plants closing should be enough for any similar business to pause and reflect: This could easily happen to anyone in the food and beverage

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Expert advice for CEOs during a crisis

This article was originally published in FOOD DIVE Lisa Cruz owns Red Shoes Inc., a marketing and PR agency known for its crisis communication expertise. CEOs of food supply chain companies that have not experienced direct (or indirect) impact due

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Communication a critical crisis component

This article was originally published in Insight Publications  We’re several weeks into the COVID-19 crisis, and it’s hard to comprehend how fast the manufacturing world has changed. Some companies have switched gears to produce personal protective equipment, needed medical equipment

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How to Listen to a Podcast

Podcasts are a growing craze. To date, according to Podcast Insights® there are more than 1 million published podcasts with more than 155 million people listening to podcasts. With podcasts and listeners growing at an exponential rate, you don’t want