This article was originally published in The Business News I resigned from two boards this past week. While the emails went out in quick succession, the thought process behind those decisions was anything but easy. For weeks I agonized over
Exhaustion. Panic. Depression. Irritability. Do you relate to any of these? Most likely, you are burning the candle at both ends or are already burned out from what I call a sustainable crisis. The pandemic has affected everyone’s mental health
This article was originally published in The Business News: When deciding what businesses in which I give my hard-earneddollars, I reflexively search for a few indicators before entering the store, shop and or restaurant. For instance, I evaluate the following:
In this episode, host Amy Guth talks with crisis communications expert Lisa Cruz, president and owner of Red Shoes PR, about how small business owners and solopreneurs can manage internal and external communications and operations in moments of crisis.
This article was originally published in The National Provisioner The COVID-19 headlines about meatpacking and processing plants closing should be enough for any similar business to pause and reflect: This could easily happen to anyone in the food and beverage
This article was originally published in FOOD DIVE Lisa Cruz owns Red Shoes Inc., a marketing and PR agency known for its crisis communication expertise. CEOs of food supply chain companies that have not experienced direct (or indirect) impact due
This article was originally published in Insight Publications We’re several weeks into the COVID-19 crisis, and it’s hard to comprehend how fast the manufacturing world has changed. Some companies have switched gears to produce personal protective equipment, needed medical equipment
This article was originally published in The Business News I ’m starting this column out with the grim fact that according to a University of Wisconsin-Oshkosh survey, 35 percent of small businesses could shut their doors after months of COVID-related
Podcasts are a growing craze. To date, according to Podcast Insights® there are more than 1 million published podcasts with more than 155 million people listening to podcasts. With podcasts and listeners growing at an exponential rate, you don’t want
>>>Listen and Subscribe <<< Stitcher | Spotify | TuneIn Sometimes in life, you’re thrown a curveball and you have to run with it. Being a small business that has held true to its entrepreneurial spirit since day one, we