*This article originally appeared in The Business News on February 3, 2020. People entering the workforce today are looking for so much more than a good salary. While getting paid appropriately is still important, many in today’s workforce are looking
According to a Pulse Advertising social media study, 85 percent of internet traffic in 2019 was video in the United States. That’s a large amount of people consuming internet videos, which can range in formats from educational, story-telling, animated, advertising-focused
At Red Shoes Inc. we find very few people actually seek out opportunities to be on camera. Especially a video camera that is going to either record you or stream you live in a newscast. Many times, when the lights
A brand’s visual identity is made up of a variety of elements including logos, fonts, colors and more. An area that is often overlooked is branded photography. Branded photography allows a business or organization to paint a picture for the
We read them, hear them and see them all the time, interviews from people all over the world with different media reporters. Whether it’s in print, over the airwaves or on your television screen, it’s hard to miss them. With
It’s common for a company or organization to develop a visual identity and call it a day. It’s easy to get excited about what it looks like, the colors, the fonts and visuals but what else is your brand trying
A popular way to get engagement on your business Facebook page is by having a contest or sweepstakes, but did you know Facebook has strict rules surrounding these contests? As algorithms change, it is important to make sure you are
Red Shoes Inc., a leading strategic communication firm that specializes in marketing, public relations and crisis communication, was awarded the Outstanding Small Business Woman Business Enterprise Award at the Marketplace Wisconsin Governor’s Conference on Diverse Business Development. “It has taken
Red Shoes Inc., a leading strategic communication firm that specializes in marketing, public relations and crisis communication, has promoted Danielle León to account executive. In this role, León serves as a primary account contact, as well as support in media
Red Shoes Inc., a leading strategic communication firm that specializes in marketing, public relations and crisis communication, was recertified as a National Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC). “Accomplishing this re-certification is invaluable to