Red Shoes Inc., a Midwest-based strategic communication firm, has hired Lindsay Kalsow as an account coordinator. In her role as account coordinator, Kalsow provides social media strategy, writing and editing and research support to client teams. She brings four
Instagram announced the launch of Instagram Television (IGTV) yesterday. This new feature puts them head-to-head with another social giant: YouTube. So, what is IGTV? Previously, users could only post videos on Instagram up to one minute in length or
“Your product doesn’t fit my needs.” “Your service is too expensive.” “I don’t need your services.” These are just a few of the objections a business may encounter on any given day. While you may not like hearing hesitation from
Snapchat was the first social media platform to introduce the concept of “stories,” which are short clips, about 10 seconds, that only live online for 24 hours before they expire. Since Snapchat invented stories, Instagram and Facebook have both adopted
As the number of open job positions continues to grow, so does the competition for qualified applicants. Most of our clients are feeling the need to be creative when it comes to increasing applicants. They turn to Red Shoes to
Ever since Facebook announced its big algorithm change focusing on engagement, its users, primarily business owners, have been testing ways to bring life back to their pages. From these tests have come a new social media strategy: success pods. Success
Carol Ladish, business manager for Red Shoes Inc., recently received the Senior Certified Professional (SCP) accreditation through the Society of Human Resource Management (SHRM). This competency-based professional certification focuses on the knowledge and experience human resource leaders need to be
If you’re in need of reaching new patients, recruiting additional workers or increasing sales of your latest product, digital marketing can be a cost-effective strategy. After all, Americans spend more than six hours a day online (almost double any other
When companies have a big announcement to make, whether it be the sale of a company, an acquisition or construction on a new facility, it is important to develop a plan of action that includes strategic communications. This helps the
Your next hires are online – are you? As our country nears record employment, all of our clients suddenly have similar requests, “Help us find workers!” In this economy, resources that were traditionally spent on finding more work are now