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How digital advertising supports ROI  

As many in the marketing world know, it can be difficult to measure the success of advertising campaigns. Don’t get us wrong – we love a fun billboard with a punchy message or a print advertisement that tells a brand’s

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Stop and Smell the Roses

You hear it all the time: stop and smell the roses. But how often do you really do just that? Well, I did it this past weekend when I went to New York City to be honored as one of

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2018 Social Media Recap

2018 was a big year for social media from hacks to major algorithm changes, it was hard to keep up! Here’s a recap of the five biggest social media updates of 2018.   Facebook was hacked   The Cambridge Analytica

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Crisis Communication in Healthcare

Healthcare is fraught with potential crises. Is your healthcare facility ready from a communications perspective?  Read Lisa’s article in Healthcare Facilities Today.