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Why Your Company Needs Video

According to a Pulse Advertising social media study, 85 percent of internet traffic in 2019 was video in the United States. That’s a large amount of people consuming internet videos, which can range in formats from educational, story-telling, animated, advertising-focused

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3 Tips to Being on Camera

At Red Shoes Inc. we find very few people actually seek out opportunities to be on camera. Especially a video camera that is going to either record you or stream you live in a newscast. Many times, when the lights

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A new way to use Twitter

Twitter is seeing a shift in how users use the platform. Twitter is no longer the go-to account for day-to-day life updates, that’s what Snapchat, Facebook stories and Instagram stories are for. But at Red Shoes, we saw a whole

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Lessons from an EMMY-awarded journalist

This past weekend has been a truly humbling experience as myself and several friends and former co-workers from NBC26 were awarded an EMMY for Outstanding Achievement in an Evening Newscast in small market television. This was the first EMMY ever