Bragging brands: Are you one of them?
Imagine you met someone in IRL (in real life, just in case you didn’t know) for the first time and they launched into why they are so great. Then you met them a second time, a third time, and every
A lesson in leadership during a time of crisis
Yesterday, when I saw the story on AirAsia and its flight attendant’s response to the plane’s situation, I was reminded of the analogy I use when I present on crisis communications to leadership and executives. AirAsia leadership in crisis It’s
What does a brand ambassador really look like?
Not too long ago, I heard from my friend’s 15-year-old son that he really wanted to work for a specific Fox Valley company. I asked him how he came up with this particular company, and he said when he participated in the Fox
Why you don’t always know best when it comes to recruitment
As the CEO, you have had a huge part in making your organization what it is today, but we often find new employees value very different things than those in higher-up positions. Sure, health insurance and a living wage are obviously
Powerful principles for surviving a corporate crisis
A single crisis may not serve as the demise for your organization, but a crisis not handled properly can generate serious damage to you or your company’s reputation, credibility and integrity. Those companies that do come out of a PR
6 lessons I’ve learned while managing PR crises
The only way to really learn how to best handle a PR crisis is to go through one. Being in the midst of a crisis can seem overwhelming, but I’ve compiled a list of six lessons for PR crisis managers
How to become a credible source
To become a credible source for media outlets is a great goal for any organization, as it positions the company as a thought-leader in the industry and often defines them as an expert in the field. Knowing the media trusts
Can social media help your credibility?
While there’s a lot to say about social media and how it’s changed our society, one thing is for sure: social media isn’t going away anytime soon. It’s best to embrace this new way of communication, or, at the very
It all starts with trust
The beginning and ending of any relationship – professional or personal – has to do with trust. Whether it’s trust that’s established or trust that’s broken, it can make or break a partnership. But what is trust? According to the Merriam Webster
Lessons learned from United Airlines PR crisis
Remember those days when smart phones with video cameras didn’t exist? In the “good ol’ days” a company or organization only had to worry about the media covering a crisis. Today, it’s everyone. So, in light of the United Airlines PR