Yesterday, when I saw the story on AirAsia and its flight attendant’s response to the plane’s situation, I was reminded of the analogy I use when I present on crisis communications to leadership and executives. AirAsia leadership in crisis It’s
Not too long ago, I heard from my friend’s 15-year-old son that he really wanted to work for a specific Fox Valley company. I asked him how he came up with this particular company, and he said when he participated in the Fox
As the CEO, you have had a huge part in making your organization what it is today, but we often find new employees value very different things than those in higher-up positions. Sure, health insurance and a living wage are obviously
A single crisis may not serve as the demise for your organization, but a crisis not handled properly can generate serious damage to you or your company’s reputation, credibility and integrity. Those companies that do come out of a PR
The only way to really learn how to best handle a PR crisis is to go through one. Being in the midst of a crisis can seem overwhelming, but I’ve compiled a list of six lessons for PR crisis managers
To become a credible source for media outlets is a great goal for any organization, as it positions the company as a thought-leader in the industry and often defines them as an expert in the field. Knowing the media trusts
While there’s a lot to say about social media and how it’s changed our society, one thing is for sure: social media isn’t going away anytime soon. It’s best to embrace this new way of communication, or, at the very
The beginning and ending of any relationship – professional or personal – has to do with trust. Whether it’s trust that’s established or trust that’s broken, it can make or break a partnership. But what is trust? According to the Merriam Webster
Remember those days when smart phones with video cameras didn’t exist? In the “good ol’ days” a company or organization only had to worry about the media covering a crisis. Today, it’s everyone. So, in light of the United Airlines PR
When I started the business in 2008, we implemented an annual breakfast at Red Shoes PR based on an event I participated in early in my career. Every year I tell the story of when I was getting started at