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Author Archives: Lisa Cruz

Posted on October 17, 2017
airasia-leadership-in-crisis

A lesson in leadership during a time of crisis

By: Lisa Cruz | 0 comments | Category: Internal communication

Yesterday, when I saw the story on AirAsia and its flight attendant’s response to the plane’s situation, I was reminded of the analogy I use when I present on crisis communications to leadership and executives. AirAsia leadership in crisis It’s

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Posted on August 14, 2017
how-can-brand-ambassadors-help-your-business

What does a brand ambassador really look like?

By: Lisa Cruz | 0 comments | Category: Economic development

Not too long ago, I heard from my friend’s 15-year-old son that he really wanted to work for a specific Fox Valley company. I asked him how he came up with this particular company, and he said when he participated in the Fox

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Posted on August 14, 2017
improving-recruitment-efforts

Why you don’t always know best when it comes to recruitment

By: Lisa Cruz | 0 comments | Category: Economic development

As the CEO, you have had a huge part in making your organization what it is today, but we often find new employees value very different things than those in higher-up positions. Sure, health insurance and a living wage are obviously

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Posted on July 18, 2017
how-to-handle-a-corporate-crisis

Powerful principles for surviving a corporate crisis

By: Lisa Cruz | 0 comments | Category: Above the Fold eNewsletter, Crisis communication

A single crisis may not serve as the demise for your organization, but a crisis not handled properly can generate serious damage to you or your company’s reputation, credibility and integrity. Those companies that do come out of a PR

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Posted on July 18, 2017
six-lessons-for-PR-crisis-managers

6 lessons I’ve learned while managing PR crises

By: Lisa Cruz | 0 comments | Category: Above the Fold eNewsletter, Crisis communication

The only way to really learn how to best handle a PR crisis is to go through one. Being in the midst of a crisis can seem overwhelming, but I’ve compiled a list of six lessons for PR crisis managers

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Posted on May 30, 2017
how-to-become-a-credible-source

How to become a credible source

By: Lisa Cruz | 0 comments | Category: Above the Fold eNewsletter, Media relations

To become a credible source for media outlets is a great goal for any organization, as it positions the company as a thought-leader in the industry and often defines them as an expert in the field. Knowing the media trusts

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Posted on May 30, 2017
can-social-media-hurt-your-credibility

Can social media help your credibility?

By: Lisa Cruz | 0 comments | Category: Above the Fold eNewsletter, Social media

While there’s a lot to say about social media and how it’s changed our society, one thing is for sure: social media isn’t going away anytime soon. It’s best to embrace this new way of communication, or, at the very

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Posted on May 30, 2017
how-to-build-trust-among-your-team

It all starts with trust

By: Lisa Cruz | 0 comments | Category: Above the Fold eNewsletter, Internal communication

The beginning and ending of any relationship – professional or personal – has to do with trust. Whether it’s trust that’s established or trust that’s broken, it can make or break a partnership. But what is trust? According to the Merriam Webster

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Posted on April 12, 2017
united-airlines-pr-crisis

Lessons learned from United Airlines PR crisis

By: Lisa Cruz | 0 comments | Category: Crisis communication

Remember those days when smart phones with video cameras didn’t exist? In the “good ol’ days” a company or organization only had to worry about the media covering a crisis. Today, it’s everyone. So, in light of the United Airlines PR

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Posted on March 7, 2017
March-forth-breakfast-culture

What breakfast menus and March Forth mean to our culture

By: Lisa Cruz | 0 comments | Category: Internal communication

When I started the business in 2008, we implemented an annual breakfast at Red Shoes PR based on an event I participated in early in my career. Every year I tell the story of when I was getting started at

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TESTIMONIALS

  • Lisa Cruz and her PR team do a terrific job supporting organizations with public relations expertise. They help think through strategic priorities, create and execute excellent press releases and help set up editorial meetings with media partners. Red Shoes PR has done a tremendous job helping to building awareness for the Fox Cities Building for the Arts, as well encourage people to attend exhibits and events hosted in the Building for the Arts. Red Shoes PR is an outstanding organization and I would highly recommend them.

    Kathi Seifert Testimonial Kathi Seifert Retired EVP, Kimberly-Clark
  • The public perception of our organization is critical to the long-term success of our organization, and having a resource like Red Shoes PR allows us to be proactive in our public relations efforts. Red Shoes PR has brought an expertise and experience to our internal marketing team that is invaluable. They provide a very deep base of experience in how to deal with all types of media outlets and ensure that we are sending the right message to the right audience. The way that Red Shoes PR has integrated into our team has been tremendous. We value the experience and expertise that they bring, and working with our internal team they have gotten phenomenal results. They took the time to understand our strategic objectives and tailored our PR program to complement our overall marketing plan. I would recommend Red Shoes PR– they are flexible, knowledgeable and very easy to work with.

    Tom Clark Testimonial Tom Clark Executive Vice President Pre-construction,Faith Technologies
  • I came to you last May and asked if Red Shoes would take over a national marketing effort to let people know about my book, “Our 351 Sons.” Your team provided a very detailed plan that we commissioned Red Shoes to launch. I am very pleased to say…it worked amazingly well. In the first four months since its release, it has sold over 4,000 copies from all across the nation and even other countries, and sales continue to increase every month. We could not have done it without Red Shoes. Thank you for your amazing support.

    John Gillespie with book John Gillespie "Our 351 Sons" author and founder of Rawhide Boys' Ranch

RED SHOES BLOG

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