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Crisis communication and COVID-19 news

This article was originally published in The National Provisioner The COVID-19 headlines about meatpacking and processing plants closing should be enough for any similar business to pause and reflect: This could easily happen to anyone in the food and beverage

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Expert advice for CEOs during a crisis

This article was originally published in FOOD DIVE Lisa Cruz owns Red Shoes Inc., a marketing and PR agency known for its crisis communication expertise. CEOs of food supply chain companies that have not experienced direct (or indirect) impact due

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Communication a critical crisis component

This article was originally published in Insight Publications  We’re several weeks into the COVID-19 crisis, and it’s hard to comprehend how fast the manufacturing world has changed. Some companies have switched gears to produce personal protective equipment, needed medical equipment

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Announcing the Sole Source Podcast

>>>Listen and Subscribe <<< Stitcher | Spotify | TuneIn   Sometimes in life, you’re thrown a curveball and you have to run with it. Being a small business that has held true to its entrepreneurial spirit since day one, we

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Wages are important; so is company culture

*This article originally appeared in The Business News on February 3, 2020. People entering the workforce today are looking for so much more than a good salary. While getting paid appropriately is still important, many in today’s workforce are looking