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5 Ted Talks that will show you how important design is

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Design is all around us, and it’s more important than you might think. It evokes emotions, affects what we buy and enables us to absorb information in new ways. If you have any interest in design, these five TED Talks are worth the watch.

1. Don Norman: 3 ways good design makes you happy

Design and emotion go hand in hand. Well-designed products will succeed because they evoke beauty, fun and pleasure – these things change the way people think about their experience of that product, which is why design is so important. Increasingly it seems that design > function.

2. Jacek Utko: Can design save newspapers?

Newspaper design is important, and Jacek Utko, Polish newspaper designer, proved that. Utko has redesigned multiple newspapers in Eastern Europe and increased their circulation by up to 100 percent. For a field facing unprecedented changes, that’s big. Dare we say design may just revolutionize the newspaper industry?

3. David McCandless: The beauty of data visualization

Data visualization is an amazing thing. It takes data sets and displays them in a more comprehensible form. Visual data allows you to have a relationship with numbers, and can reveal patterns and connections you might not have seen otherwise. This is done by the use of infographics, charts, diagrams and more.

4. Margaret Gould Stewart: How giant websites design for you (and a billion others, too)

Facebook has one of the biggest markets on the web. Its “like” button alone is seen more than 22 billion times a day, making it one of the most-viewed design elements ever created. Because designs like these are seen on such a massive scale, even some of the tiniest tweaks can cause global controversy. What Margaret Goult Stewart teaches us is that art, science and emotions work together. The emotional, human responses to what you are changing are just as important as the changes you are trying to make.

5. Stefan Sagmeister: Happiness by design

Truly great design is created when both the designer and user are happy. Stefan Sagmeister shows us this through his moments of happiness in life and how often they had to do with good design.

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