Clarity in Chaos

In today’s 24/7 communication cycle, it is more important than ever for companies to communicate clearly, strategically and powerfully through channels such as media relations, internal communications and social media. Red Shoes PR was born to meet this need, and we focus exclusively on communications, the written word and visual representation.

Built On Trust, Integrity, and Boldness

There are a few things that make Red Shoes PR stand out as a company. The first is that our company is built on trust, integrity, boldness, authenticity and the willingness to go above and beyond, because it’s the right thing to do.

We also firmly believe that to have a growing, thriving business, we must invest in our employees by providing them with continuous learning opportunities. To help our clients stay ahead, our team must always be five steps ahead.

Additionally, we have worked with most of our clients for years. As a company, we build long-term relationships with clients whose values are similar to ours. These relationships mean the world to us, and we provide recommendations to them that serve their best interests.

Our Team

Lisa Cruz, President

Lisa Cruz has worked in the public relations industry since 1994 and launched Red Shoes PR in 2008. Her experience includes working for a variety of industries such as health care, construction, manufacturing, retail, non-profits and more – from both the corporate and the agency side. A graduate of UW-Stevens Point, Lisa began her career in one of the toughest media markets, Southern California.

Lisa provides strategic consulting in a number of areas for clients such as crisis communications, media relations, internal communications, image management and more. During her career she has worked on a variety of communications projects that involve complex legal situations, federal, state and local investigations, high profile events, mergers and acquisitions and HR matters.

Lisa serves on a number of boards including LEAVEN, Fox Cities Building for the Arts, Fox Cities Chamber and various committees. She also is a guest speaker and presents locally and nationally on topics such as crisis communications.

Maria Nelson, Agency Director

Maria Nelson has extensive experience in media relations, crisis communication and internal communication. An employee of Red Shoes PR since 2009 and a public relations practitioner for more than a decade, Maria specializes in strategic health care communication. Maria excels in complex communications projects or crisis situations and creating detailed plans, spot on messaging and turning those into successful communications programs.

Maria graduated from Marquette University and is on the board of directors for Homeless Connections and the board of trustees for Catholic Charities for the Diocese of Green Bay

Karilyn Robinson, Content Manager

Karilyn Robinson joined Red Shoes PR in January 2014 and has worked in publishing, marketing and public relations since 2010. She is a graduate of UW Oshkosh, where she majored in journalism with emphases in visual media and advertising. As a content manager, she plays a supporting role in client services and media relations and writes copy for internal and external uses including press releases, articles, blogs, ads and website copy. Karilyn is an active volunteer with the Center for Grieving Children.

Lauree Frechette, Account Associate

Lauree Frechette joined Red Shoes PR as an intern in May 2015 and was promoted to account coordinator in November 2015, then to account associate in February 2017. She is a 2015 graduate of the University of Wisconsin Oshkosh, where she majored in journalism with an emphasis in public relations.

In her role as an account associate, she serves as primary account contact for a handful of clients, as well as supports other client teams with their media relations, marketing, social media, event planning and strategic communication needs.

Lauree is a committee member for the American Heart Association Fox Cities Go Red for Women and coaches gymnastics at her alma matter, Oshkosh West High School.

Meagan Hardwick, Account Supervisor

Meagan Hardwick joined the Red Shoes PR team in September 2015 and comes with nearly a decade of marketing and communications experience in both higher education and the non-profit sector.

In her role as an account supervisor, Meagan acts as a primary contact for numerous clients, providing them support with their marketing, media relations and social media needs.

Meagan is a graduate of the University of Wisconsin-Green Bay. She is a member of the Women’s Fund of the Fox Valley’s events committee and a member of the Business Advisory Council for Project SEARCH.

Danielle Scidmore, Account Coordinator

Danielle Scidmore joined Red Shoes PR as an intern in February 2016 and was promoted to account coordinator in July 2016. In her role as account coordinator, Danielle provides support to the client teams including conducting research, writing and editing. Prior to joining Red Shoes PR, she worked at Central Wisconsin Airport in Mosinee as an airport marketing intern, where she managed its social media accounts and provided support to the airport director. Danielle is a graduate of the University of Wisconsin Stevens Point, where she earned her bachelor’s degree in communication with an emphasis in public relations.

Sam Strong, Content Associate

Sam Strong joined Red Shoes PR as a content associate in June 2016. In this role, Sam supports the client teams through managing social media content, writing and editing, and graphic design. Sam graduated from the University of Wisconsin Oshkosh with a major in journalism and a minor in social justice. She comes to Red Shoes PR with five years of experience in content development. Sam previously worked as a news clerk and reporter for USA TODAY NETWORK-Wisconsin, and most recently as the social media manager for the University of Wisconsin Oshkosh.