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Maintain your start-up mindset

Last week in Inc. magazine, Yahoo! CEO (and Wisconsin native) Marissa Mayer talked about the importance of keeping the mindset of a start-up in business. “It will sound strange, but we think of ourselves as the world’s largest start-up,” Mayer

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What can you expect when hiring a PR firm?

We tend to get questions about what exactly public relations is. There is often confusion between PR and advertising since the goal of both specialties is the same. However, the two are separate and very different. What does a PR