Posted on

Maintain your start-up mindset

Last week in Inc. magazine, Yahoo! CEO (and Wisconsin native) Marissa Mayer talked about the importance of keeping the mindset of a start-up in business. “It will sound strange, but we think of ourselves as the world’s largest start-up,” Mayer

Posted on

What can you expect when hiring a PR firm?

We tend to get questions about what exactly public relations is. There is often confusion between PR and advertising since the goal of both specialties is the same. However, the two are separate and very different. What does a PR

Posted on

How to deliver difficult news to your employees

Downsizing, layoffs, pay cuts, benefit changes, restructuring or bad reviews. No matter what the difficult news is or the reason for delivering it, there are certain considerations that must be made in these situations. Here are some tips for senior

Posted on

LEAVEN: A tour worth taking

Last week, the agency took a tour of local not-for-profit LEAVEN (Limited Emergency Assistance Valley Ecumenical Network). Some of us thought we knew what the community organization was all about, but we quickly realized LEAVEN touches more non-profits, people and