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What can you expect when hiring a PR firm?

We tend to get questions about what exactly public relations is. There is often confusion between PR and advertising since the goal of both specialties is the same. However, the two are separate and very different. What does a PR

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What about those pay-for-plays? #notPR

 
Don’t know what a pay-for-play is? It’s not uncommon for media outlets to utilize “pay-for plays” to generate advertising revenue under the guise of “covering” your company’s story. What this means is that a sales rep, often misrepresenting the…