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Social media update: May 19, 2017

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As PR professionals, it’s essential to stay on top of all of the latest news, including social media. Here is a roundup of the latest social media updates during May 12 through May 19.

FACEBOOK

Facebook makes another algorithm change

This includes cracking down on Facebook Live videos that aren’t actually live, as well as reducing the reach of posts that contain links to low-quality web page experiences.

Facebook updates offline conversion efforts

Brands using Facebook lead ads can now more effectively measure offline conversions through new tool.

Facebook adds images, links from landing pages to Canvas ads

All you have to do is input the URL and Facebook will do the rest!

Facebook messenger reorganizes home screen

This was done in an attempt to make navigation around the platform easier.

Facebook cracks down on clickbait posts

Three updates were made including considering account clickbait at the domain and page levels and analyzing headlines.

CrossFit strikes deal with Facebook Live

The new partnership includes the streaming of at least 40 live shows throughout the next year, including competitions and other programming.

Facebook fixes reporting bug

Facebook found and fixed another reporting bug in video carousel ads that incorrectly tallied smartphone users on their mobile browsers and not desktop users or those on the mobile app.

Facebook Group admins can now screen membership requests

The feature will allow Group admins to set up a questionnaire of  up to three questions prospective members need to answer before being accepted into a Group.

 

INSTAGRAM

Instagram adds more Snapchat features

Included in its latest update are selfie filters, a magic eraser and more stickers.

Instagram may allow users to search publicly shared stories by location

It is currently testing the feature, which allows users to search for publicly shared Instagram stories that are tagged with location stickers.

Instagram for business has two webinars coming up

They’re free and take place May 31 and June 21.

Instagram is the most important network for influencers

99.3 percent of social network influencers focus on Instagram.

 

TWITTER

Twitter gives users more control

These updates are aimed to better help users control how their information on the platform is used, including giving users access to see which advertisers have included them in tailored audiences.

Nielsen ratings extends ad metrics to 23 new markets

Twitter has access Nielsen Digital Ad Ratings to measure campaigns in 23 more countries.

Periscope allows Android users to broadcast live 360 video

Previously this feature was limited to iOS users and those broadcasting through Periscope Producer.

 

YOUTUBE

YouTube TV adds more channels to lineup

There are now 43 total channels to stream, including AMC, IFC, BBC America and WEtv.

 

SNAPCHAT

Snapchat tests out first partnered stickers

Snapchat partners with Hello Kitty to debut the virtual stickers.

Former Snapchat employee seeks coverage via whistleblower protection in court

The employee made a number of claims regarding Snapchat’s reporting practices and is now seeking protection under whistleblower laws.

 

LINKEDIN

LinkedIn reveals list of companies users want to work for

Alphabet, Amazon, Facebook, Salesforce and Uber are among top companies.

 

PINTEREST

Pinterest expands technology behind visual discovery tools to advertisers

Ads using visual discovery technology will begin to appear in Related Pins and Instant Ideas immediately, with Shop the Look and Lens to follow.

Pinterest hosts free webinars for advertising

Webinars will take place in May and June.

Pinterest expands “quick measurements” for marketers

“When brands login to their account, an icon overlays each Pin that breaks down the post’s engagement. When clicked on, the icon pulls up the number of impressions, the number of times people look at a close-up of the Pin, clicks and how many times the post was saved. The icon is only available to users with a business account.”

 

OTHER

1 in 3 internet users have made a purchase based on a sponsored post

Proves more and more people don’t care if the content is sponsored as long as it’s useful and high quality.

Moms’ usage of social media increases

The usage of social platforms including Facebook, Instagram, Snapchat, Twitter, LinkedIn, WhatsApp and Pinterest have increased across the board except for Pinterest.

More and more seniors are using social media

34 percent of Americans 65 and older use social networking sites, which is up from 27 percent in 2013.

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