As PR professionals, it’s essential to stay on top of all of the latest news, including social media. Here is a roundup of the latest social media updates during May 12 through May 19.
This includes cracking down on Facebook Live videos that aren’t actually live, as well as reducing the reach of posts that contain links to low-quality web page experiences.
Brands using Facebook lead ads can now more effectively measure offline conversions through new tool.
All you have to do is input the URL and Facebook will do the rest!
This was done in an attempt to make navigation around the platform easier.
Three updates were made including considering account clickbait at the domain and page levels and analyzing headlines.
The new partnership includes the streaming of at least 40 live shows throughout the next year, including competitions and other programming.
Facebook found and fixed another reporting bug in video carousel ads that incorrectly tallied smartphone users on their mobile browsers and not desktop users or those on the mobile app.
The feature will allow Group admins to set up a questionnaire of up to three questions prospective members need to answer before being accepted into a Group.
Included in its latest update are selfie filters, a magic eraser and more stickers.
It is currently testing the feature, which allows users to search for publicly shared Instagram stories that are tagged with location stickers.
They’re free and take place May 31 and June 21.
99.3 percent of social network influencers focus on Instagram.
These updates are aimed to better help users control how their information on the platform is used, including giving users access to see which advertisers have included them in tailored audiences.
Twitter has access Nielsen Digital Ad Ratings to measure campaigns in 23 more countries.
Previously this feature was limited to iOS users and those broadcasting through Periscope Producer.
There are now 43 total channels to stream, including AMC, IFC, BBC America and WEtv.
Snapchat partners with Hello Kitty to debut the virtual stickers.
The employee made a number of claims regarding Snapchat’s reporting practices and is now seeking protection under whistleblower laws.
Alphabet, Amazon, Facebook, Salesforce and Uber are among top companies.
Ads using visual discovery technology will begin to appear in Related Pins and Instant Ideas immediately, with Shop the Look and Lens to follow.
Webinars will take place in May and June.
“When brands login to their account, an icon overlays each Pin that breaks down the post’s engagement. When clicked on, the icon pulls up the number of impressions, the number of times people look at a close-up of the Pin, clicks and how many times the post was saved. The icon is only available to users with a business account.”
Proves more and more people don’t care if the content is sponsored as long as it’s useful and high quality.
The usage of social platforms including Facebook, Instagram, Snapchat, Twitter, LinkedIn, WhatsApp and Pinterest have increased across the board except for Pinterest.
34 percent of Americans 65 and older use social networking sites, which is up from 27 percent in 2013.