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Social media update: March 31, 2017

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As PR professionals, it’s essential to stay on top of all of the latest news, including social media updates. Here is a roundup of the top social media news from March 25 through March 31 for our latest social media news update.

FACEBOOK

Facebook adds new features to camera

These include filters, direct photo messages that disappear and Facebook Stories.

Facebook launches “Town Hall”

This tool was released Monday and lets all desktop and mobile users in the U.S. easily connect with their local officials.

Facebook is testing ads in related articles section

The related articles section is located in its Instant Articles, at the bottom.

Live Location launches

The feature, which is optional, allows Facebook Messenger users to share their current locations with friends of their choice for up to one hour.

Facebook might start incorporating more GIFs

Rumor has it Facebook is going to start testing the ability to add GIFs to comments.

Facebook makes its own GoFundMe

The feature is aimed to allow users to back causes such as education, medical needs, pet medical, crisis relief, personal emergencies and funerals.

INSTAGRAM

Older users are most influenced by Instagram ads

A recent report found the group most likely to search out products after seeing Instagram promoted posts is those ages 65-74.

TWITTER

Twitter makes additions to 140-character limit

When replying to tweets, handles no longer count toward the character limit.

Twitter will allow brands to advertise on Periscope

This is an effort to boost Twitter’s decreasing advertising revenue and signals a major push to make money off live streaming.

Periscope gets a major update

The update includes an analytics dashboard, activity tab and Moments.

Twitter might launch a subscription model

The company is conducting a survey to see if users are interested in a “new, more enhanced version of TweetDeck.”

YOUTUBE

YouTube analysists say boycott could cost Google major money

As a result of the YouTube advertising boycott, Google could end up losing $750 million.

LINKEDIN

LinkedIn removes “Relationships” tab

Any data users added to that feature will disappear by March 31.

PINTEREST

Pinterest sets focus on small businesses

Small and medium-sized businesses are the next target of their advertising pursuits through a new program called Pinterest Propel, which provides special services for new advertisers unfamiliar with the way the site works.

App-install ads are available to all brands

Since Tuesday, all brands are able to use app-install ads via its ad product, Promoted App Pins.

Pinterest partners with Samsung

The Samsung Galaxy S8 and S8+ will feature image search in the phones’ Bixby intelligent interface powered by Pinterest.

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