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Social media update: Jan. 27, 2017

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As PR professionals, it’s essential to stay on top of all of the latest news, including social media updates. Here is a roundup of the top social media stories from Jan. 21 through Jan. 27, 2017, for our latest social media update.

FACEBOOK

Facebook updates news feed algorithm

Longer videos with higher percent-completion rates will be favored and given more weight.  In addition, “trending topics” will no longer be personalized based on a user’s interests and everyone in the same region will see the same topics.

Facebook takes another move from Snapchat

The latest feature is Facebook Stories, and is in the early testing phases in Ireland.

Facebook updates Privacy Basics page

The new version will include more basics to help users understand how to take control of their information on the site.

Facebook tests ads on Messenger home screen

Some users in Australia and Thailand have seen ads below users’ recent conversations, similar to receiving a reminder of someone’s birthday.

 

INSTAGRAM

Instagram Live Stories rolls out worldwide

Instagram users can view stories around the world in the app, which might provide some competition for Facebook Live.

Instagram is changing the restaurant game in the Twin Cities

Restaurants are starting to make day-to-day decisions, such as which plates will be used, based on how things will look on Instagram.

 

TWITTER

Twitter removes dedicated Moments tab for all users

Moments can now be found in Explore, which includes trending topics, live video and moments.

It’s the Lunar New Year and Twitter wants you to use its new emoji

Twitter released new stickers and hashtag-triggered emojis to celebrate the Year of the Rooster.

Twitter suspends 360K accounts

Twitter suspended 360K accounts over the past 18 months for threatening or promoting acts of terrorism.

How to mute on Twitter

Similar to “unfollowing” on Facebook, users can “mute” other Twitter accounts so you won’t see any tweets from them and the person won’t know you muted them.

Vine Archive holds all of the vines created from 2013 to 2017

Anyone can visit the Vine Archive and search for vines you want to watch based on categories.

SNAPCHAT

Snapchat teams up with Nielsen Mobile Digital Ad Ratings unit

This allows advertisers to buy audiences by age and gender, similar to TV ads.

Snapchat’s speed filter comes under fire in court

A judge dismissed claims against Snapchat that blamed the company’s speed filter for a highway crash.

An analyst calls Snap ‘total junk’

This is a refreshing read as the analyst said the social media boom is ending and Snapchat is hyper-inflated.

Learn how to master Snapchat’s search bar

The search bar is aimed to make the interface more user-friendly.

 

LINKEDIN

LinkedIn has lost $100 million since Microsoft acquisition

LinkedIn’s share of Microsoft’s revenue was less than 1 percent.

 

PINTEREST

Pinterest released Transparency Report

The platform received 46 government requests for user information from June through December 2016.

 

OTHER

Google bans nearly 200 websites after fake news rule change

Google shut down almost 200 websites and blocked 1.7 billion fraudulent ads last year.

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