As PR professionals, it’s essential to stay on top of all of the latest news, including social media updates. Here is a roundup of the top social media stories from Jan. 21 through Jan. 27, 2017, for our latest social media update.
Longer videos with higher percent-completion rates will be favored and given more weight. In addition, “trending topics” will no longer be personalized based on a user’s interests and everyone in the same region will see the same topics.
The latest feature is Facebook Stories, and is in the early testing phases in Ireland.
The new version will include more basics to help users understand how to take control of their information on the site.
Some users in Australia and Thailand have seen ads below users’ recent conversations, similar to receiving a reminder of someone’s birthday.
Instagram users can view stories around the world in the app, which might provide some competition for Facebook Live.
Restaurants are starting to make day-to-day decisions, such as which plates will be used, based on how things will look on Instagram.
Moments can now be found in Explore, which includes trending topics, live video and moments.
Twitter released new stickers and hashtag-triggered emojis to celebrate the Year of the Rooster.
Twitter suspended 360K accounts over the past 18 months for threatening or promoting acts of terrorism.
Similar to “unfollowing” on Facebook, users can “mute” other Twitter accounts so you won’t see any tweets from them and the person won’t know you muted them.
Anyone can visit the Vine Archive and search for vines you want to watch based on categories.
This allows advertisers to buy audiences by age and gender, similar to TV ads.
A judge dismissed claims against Snapchat that blamed the company’s speed filter for a highway crash.
This is a refreshing read as the analyst said the social media boom is ending and Snapchat is hyper-inflated.
The search bar is aimed to make the interface more user-friendly.
LinkedIn’s share of Microsoft’s revenue was less than 1 percent.
The platform received 46 government requests for user information from June through December 2016.
Google shut down almost 200 websites and blocked 1.7 billion fraudulent ads last year.