As PR professionals, it’s essential to stay on top of all of the latest news, including social media updates. Here is a roundup of the top social media stories from Jan. 7 through Jan. 13, 2017, for our latest social media update.
Broadcasters can FINALLY go live from a desktop or laptop. The feature is currently only available to Pages, but will soon be available to all users.
This could be a HUGE asset for all users in that Facebook is providing training and tools for journalists as well as “ordinary” users.
Facebook announced this network reaches 1 BILLION people each month, which results in an increase of about 16 percent for each ad that utilizes this network.
Facebook users watch more than 100 million hours of videos each day, so it makes sense to capitalize on this trend. Mid-roll video ads will appear 20 seconds into the videos.
This means advertisers can now target users who have searched for similar items to those a brand sells, rather than just those who have viewed content on their website.
A majority of videos on Facebook are consumed without sound – here’s how to automatically generate captions.
More than 150 million users watch Instagram Stories videos, and business profiles will soon be able to view insights for their stories. Ads will be skippable, though.
This is likely due to the fact that the platform is trying to up its content discovery rates.
The key is to personalize the DMs, especially from corporate handles and anticipate responses.
It never gained the popularity Twitter thought it would, so it’s shutting down after just six months.
A major redesign of the app will be coming in the next few days, including a search bar, updated navigation and a global live story that will feature snaps from around the world.
Publishers can use deep-linking when buying ads inserted between stories or on Discover, taking users out of the Snapchat app and to another app or website.
150 million users are on the platform, and the most common form of use is planning.
This switch has increased user engagement with Related Pins by 5 percent.
Super Chat allows users to purchase highlighted message mentions during livestreams in hopes of attracting the attention of the hosts and creators of those livestreams; It also phased out Fan Funding, which allowed viewers to make payments to content creators.
This section will highlight four creators with at least 1,000 subscribers each month.
More than 900 brands were analyzed and spending on Facebook increased by 74 from 2015 to 2016.
This solidifies the need for a social media presence. In addition, 80 percent of 30- to 49-year-olds are on social media and 64 percent of 50- to 64-year-olds are on social media.