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Social media update: Feb. 3, 2017

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As PR professionals, it’s essential to stay on top of all of the latest news, including social media updates. Here is a roundup of the top social media stories from Jan. 28 through Feb. 3, 2017, for our latest social media update.

FACEBOOK

Kia is using Facebook Messenger to debut its Super Bowl ads

This is the first time a company has used a messenger bot to debut a Super Bowl ad.

Facebook image search gets smarter

Facebook is using AI to search images for key words that describe a photo’s contents rather than relying only on the manual tags and captions.

Facebook celebrates 13th birthday with videos

Mark Zuckerberg calls it “Friends Day” and Facebook is sharing a video compilation of users’ Facebook friends.

Facebook is testing “Discover People”

This feature will allow users to see a list of profiles of others who are listed as attending the same event as you, as well as those who live near you and are employed by your company. This feature only includes profiles of those you haven’t already connected with.

INSTAGRAM

Instagram tests photo albums

This feature is dreaded by many loyal fans because they think it will make the app too much like Facebook in that you can share multiple photos/video to a single post.

Instagram Stories overtakes Snapchat Stories

There has been a 15-40-percent drop in Snapchat Stories views, as well as a broad decline in usage for the format.

Beyonce has most-liked Instagram photo

Queen Bey overtook Selena Gomez’s when she shared her pregnancy announcement photo. After 10 hours, the photo had almost 7 million likes and more than 350,000 comments.

TWITTER

Twitter recognizes the importance of live video

The new Explore tab is all about live video.

SNAPCHAT

Snapchat is testing clickable snapcodes

This allows publishers and advertisers to generate traffic to their channels through the app.

Snapchat owner is worth $25 BILLION

Over the last 5 years, Snapchat grew to become the leading social app. When Facebook sold, it went for $3 billion. It also filed for IPO as $SNAP.

Snapchat is working on updating its lenses

The update would allow the lenses to recognize landscapes as well as faces and overlay filters such as the puking rainbow.

New York Times joins Snapchat Discover

The NYT will offer a daily story published Monday through Friday of its “Morning Briefing.”

PINTEREST

Pinterest debuts search advertising

Search Ads enable retailers to run ads as pinners type key words into the search bar.

Pinterest courts Super Bowl watchers

Pinterest created a microsite called the “Most Valuable Party Planner,” which scrapes users’ accounts for their likes to create a personalized football-themed board.

OTHER

Lego debuts social network

The social network is called Lego Life and is aimed for kids ages 5 to 13.

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