As PR professionals, it’s essential to stay on top of all of the latest news, including social media updates. Here is a roundup of the top social media stories from Jan. 28 through Feb. 3, 2017, for our latest social media update.
This is the first time a company has used a messenger bot to debut a Super Bowl ad.
Facebook is using AI to search images for key words that describe a photo’s contents rather than relying only on the manual tags and captions.
Mark Zuckerberg calls it “Friends Day” and Facebook is sharing a video compilation of users’ Facebook friends.
This feature will allow users to see a list of profiles of others who are listed as attending the same event as you, as well as those who live near you and are employed by your company. This feature only includes profiles of those you haven’t already connected with.
This feature is dreaded by many loyal fans because they think it will make the app too much like Facebook in that you can share multiple photos/video to a single post.
There has been a 15-40-percent drop in Snapchat Stories views, as well as a broad decline in usage for the format.
Queen Bey overtook Selena Gomez’s when she shared her pregnancy announcement photo. After 10 hours, the photo had almost 7 million likes and more than 350,000 comments.
The new Explore tab is all about live video.
This allows publishers and advertisers to generate traffic to their channels through the app.
Over the last 5 years, Snapchat grew to become the leading social app. When Facebook sold, it went for $3 billion. It also filed for IPO as $SNAP.
The update would allow the lenses to recognize landscapes as well as faces and overlay filters such as the puking rainbow.
The NYT will offer a daily story published Monday through Friday of its “Morning Briefing.”
Search Ads enable retailers to run ads as pinners type key words into the search bar.
Pinterest created a microsite called the “Most Valuable Party Planner,” which scrapes users’ accounts for their likes to create a personalized football-themed board.
The social network is called Lego Life and is aimed for kids ages 5 to 13.