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Social media update: Feb. 10, 2017

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As PR professionals, it’s essential to stay on top of all of the latest news, including social media updates. Here is a roundup of the top social media stories from Feb. 4 through Feb. 10, 2017, for our latest social media update.

FACEBOOK

Facebook announces updates to Ad Manager

The new changes include tweaks to campaign objectives, the ability to use GIFs in video, date comparison and column hiding. These are expected to be rolled out to all users soon.

Facebook to added “Community Help”

This feature will make it easier for those affected by disasters to find each other locally as part of the already existing “Safety Check” feature.

Facebook will open up for independent ad audit

The Media Rating Council will perform an audit to verify the accuracy of ad measurements.

TWITTER

Twitter won’t show abusive Tweets in search and replies

The new feature uses machine learning to filter “sensitive content” and is currently only available on the desktop version of Twitter.

Twitter keeps losing money

Twitter has been losing around $100 million a quarter for the past 3 years and its user growth has been flat.

SNAPCHAT

The average Snapchat user opens the app 18 times a day

The IPO filing recently revealed 158 million people use the app every day, and the average user spends around 25 to 30 minutes, sending 16 snaps.

Snapchat is getting a reality show

The show will air on A+E and will be called “Second Chance.” It will involve “emotional exes” getting together to figure out why their relationship fell apart.

LINKEDIN

LinkedIn Premium adds new features

New features included are more personalized insights within LinkedIn jobs and unlimited access to LinkedIn learning.

PINTEREST

Pinterest is making it easier for people to buy pinned products

Brands can tag themselves in Pinterest’s new “Shop the Look” feature, which lets users click on individual items in photos to purchase, or, if they aren’t for sale, see similar items that are for sale through the network.

Pinterest launches tool that will allow users to detect objects in photos and find similar items within the app

This new tool is called Pinterest Lens and will automatically detect objects in photos you take and link you with categories and Pins associated with these objects.

YOUTUBE

YouTube launches live streaming video for mobile

YouTube users can go live using the YouTube app, whereas before users could only go live using a computer. This is only available to users with more than 10,000 followers.

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