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Social media update: April 14, 2017

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As PR professionals, it’s essential to stay on top of all of the latest news, including social media. Here is a roundup of the top social media news for our latest social media update for April 8 through April 14.

 

FACEBOOK

Messenger now has more than 1.2 billion monthly active users

The app hit 1 billion in July 2016.

Aerial photography took over Facebook in March 2017

Aerial photography, e-commerce and streetwear topped the “Topics to Watch” list highlighted by Facebook IQ.

Facebook and Poynter teamed up to create Facebook for Journalists certificate

This three-course series focuses on making it easier for journalists to incorporate Facebook and Instagram into their work.

Facebook announced updates to video metrics in page insights

Changes include adding minutes viewed, simplifying aggregate video views, enabling comparisons between current video metrics and historical benchmarks, and making it possible to sort top videos by minutes viewed or views.

Facebook tests live split-screen broadcasts

Facebook is slowly rolling out native split-screen, two-person broadcasts in Facebook Live.

Facebook is testing a groups tab for Pages

These aim to make it easier for users to navigate between official brand pages and official groups by adding the groups tab to select pages.

 

INSTAGRAM

Instagram revamps Instagram Direct

Instagram Direct is a one-to-one and group messaging, with more features, and now has 375 million monthly users.

The most popular app among teens is Instagram

Snapchat takes second and Facebook takes third in terms of the number of teen users vs. number of teens in the U.S.

 

LINKEDIN

LinkedIn updates to desktop experience finish rolling out to all users

New features include customizable notifications, photo filters, trending storylines and a way to manage comments.

LinkedIn launches lead generation forms

These act as an easy way to collect quality leads for businesses from sponsored campaigns. 

 

TWITTER

Periscope announced all iOS users who use Periscope Producer can broadcast live 360-degree video

Viewers can see the broadcasts via Twitter or Periscope.

Periscope allows brands to create custom hearts

These custom hearts will appear in live and on-demand video broadcasts automatically alongside the app’s normal hearts as viewers tap on the screen to show support.

 

YOUTUBE

YouTube TV may add unskippable ads to its network

These ads will be seen on content that is recorded on the YouTube DVR.

 

SNAPCHAT

Snapchat is helping advertisers track users

Advertisers will soon be able to track users based on the stores they visit through Snap to Store. Marketers will be able to correlate ad campaigns in the app with actual foot traffic.

Snapchat’s Bitmoji is the No. 1 most-downloaded app in U.S.

It is also the most-downloaded in France, Canada, Germany, Australia and the U.K.

 

OTHER

Google expands fact-checking to its search results

Google has started work with PolitiFact and Snopes to bring fact checking to the global level.

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