As PR professionals, it’s essential to stay on top of all of the latest news, including social media. Here is a roundup of the top social media news for our latest social media update for April 8 through April 14.
The app hit 1 billion in July 2016.
Aerial photography, e-commerce and streetwear topped the “Topics to Watch” list highlighted by Facebook IQ.
This three-course series focuses on making it easier for journalists to incorporate Facebook and Instagram into their work.
Changes include adding minutes viewed, simplifying aggregate video views, enabling comparisons between current video metrics and historical benchmarks, and making it possible to sort top videos by minutes viewed or views.
Facebook is slowly rolling out native split-screen, two-person broadcasts in Facebook Live.
These aim to make it easier for users to navigate between official brand pages and official groups by adding the groups tab to select pages.
Instagram Direct is a one-to-one and group messaging, with more features, and now has 375 million monthly users.
Snapchat takes second and Facebook takes third in terms of the number of teen users vs. number of teens in the U.S.
New features include customizable notifications, photo filters, trending storylines and a way to manage comments.
These act as an easy way to collect quality leads for businesses from sponsored campaigns.
Viewers can see the broadcasts via Twitter or Periscope.
These custom hearts will appear in live and on-demand video broadcasts automatically alongside the app’s normal hearts as viewers tap on the screen to show support.
These ads will be seen on content that is recorded on the YouTube DVR.
Advertisers will soon be able to track users based on the stores they visit through Snap to Store. Marketers will be able to correlate ad campaigns in the app with actual foot traffic.
It is also the most-downloaded in France, Canada, Germany, Australia and the U.K.
Google has started work with PolitiFact and Snopes to bring fact checking to the global level.