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Social media update: March 16, 2017

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As PR professionals, it’s essential to stay on top of all of the latest news, including social media updates. Here is a roundup of the top social media news from March 4 through March 16 for our latest social media update.

 

FACEBOOK

Facebook is testing out new fonts

Users have reported seeing new fonts when they comment on statuses, make status updates, etc.

Facebook’s Trending Topics box is struggling

The CTR is reported at only 5 or 6 percent, mostly attributed to the surge of fake news.

Facebook updated privacy policies

The social network took steps to make it clear to developers that data collected CAN NOT be used for surveillance.

Facebook tests “continue watching” feature

Users have reported seeing a reminder to “continue watching” videos they never finished.

Facebook changes algorithm again

This update favors content that nets Reactions such as Love, Haha, Wow, Sad, etc., rather than simply Like.

Facebook Instant Articles affords publishers more advertising flexibility

Companies can now advertise on any Instant Article with 250 words – previously it was 350.

Facebook launches Messenger Day

This app is almost identical to Snapchat and Instagram Stories, except you can control who sees each individual story.

Facebook is testing more features in Messenger

The big change is users can now add a “thumbs down” as a response.

“Disputed” tag launches

Users have reported seeing “Disputed” tags under stories that are deemed inaccurate.

Facebook is testing out “Facebook Stories”

It will feature a video story in users’ news feeds, almost identical to Snapchat. This is being rolled out to users in Chile, Greece and Vietnam.

 

TWITTER

Users respond to TIME’s tweet about Amal Clooney’s “baby bump”

The exact tweet was “Amal Clooney shows off her baby bump at the United Nations” and linked to an article published previously about her “chic pregnancy look” and Twitter users are pissed.

Twitter comes to NYT print edition

The notorious newspaper will not feature notable tweets in the new “Spotlight” section.

Twitter adds explicit content tags to some accounts

Some users who tweet sensitive or explicit information have noticed a disclaimer under their profile picture stating that their profile may include sensitive content.

Twitter opens up live-streaming API to media companies

This lets companies use Twitter software directly to livestream video – currently, companies have to sign deals with Twitter in order to use this feature or use Periscope.

 

SNAPCHAT

Snapchat brings Bitmoji widgets to your home screen

With the Bitmoji widget, users can pick a few friends and see their avatars from the “Today” screen, and then can instantly begin chatting with them by simply tapping the avatar.

 

YOUTUBE

YouTube Kids celebrates Women’s History Month

The app has been updated with a series of playlists allowing users to learn more about important women from history and today.

 

INSTAGRAM

Instagram launches geostickers

The first two places to get geostickers are New York City and Jakarta, Indonesia.

Four ways to maximize your brand presence on Instagram

Anyone involved in an Instagram campaign should bookmark this.

 

PINTEREST

New Pinterest technology extends to Chrome browser

Technology includes Instant Ideas, Shop the Look and Pinterest Lens by installing  the Pinterest extension for Chrome. Additionally, Pinterest Lens tool rolls out to ALL U.S. users. (This is a really cool feature!)

Amazon and Pinterest take hold of Google’s search market

Due to their ease of use and wide networks, Amazon and Pinterest are quickly encroaching on Google’s search advertising profits.

Pinterest acquires Jelly Industries

Jelly lets people ask questions then uses an algorithm to pair them with experts to give answers. It is unknown how this company will work with Pinterest, but the two have “astonishingly similar” missions.

China blocks Pinterest

Pinterest.com has been unavailable in China for the last seven days.

 

LINKEDIN

LinkedIn adds picture filters

The social media platform launched six photo filters for profile pictures, as well as the ability to crop photos and edit brightness, contrast, saturation and vignette.

 

OTHER

SXSW panel says sometimes it’s best to confront social media “trolls”

New practices suggest responding to social media “trolls” rather than ignoring them.

Google introduces Hangouts Meet, Hangouts Chat

Hangouts Meet allows users to participate in video meetings with colleagues and Hangout Chat is a text-messaging platform similar to Slack.

 

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