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Social media update: April 28, 2017

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As PR professionals, it’s essential to stay on top of all of the latest news, including social media. Here is a roundup of the top Twitter,  Pinterest, LinkedIn, Facebook and Instagram updates during April 22 through April 28.

 

FACEBOOK

Facebook received almost 65,000 government requests for account data in the second half of 2016

This rose 9 percent, but requests for content restrictions for violating local laws were down 28 percent.

Facebook pixel will begin mining more information from websites beginning May 20

The Facebook pixel will begin sending additional event data, including button clicks and related page metadata.

Facebook reveals its first VR project

It created a film that puts users face-to-face with real inmates to experience their stories first-hand and understand what it’s like to be part of the criminal justice system today.

Facebook is testing new related articles placement

The social media network is testing showing users related articles that appear BEFORE users click on stories in their News Feeds.

Facebook is testing a new video feature

Video cover images might be coming to Facebook Pages.

Prince William and Harry open up on Facebook Live

The pair spoke with the public via the royal family’s Facebook Page last week about losing their mother.

Facebook reaches new video content deal with publishers

The new pacts still include payment for Facebook Live videos and encourage publishers to create more produced video content.

 

INSTAGRAM

Celebs are getting in trouble for not following Instagram’s endorsement rules

The FTC sent more than 90 reminders to celebs, athletes, etc. that they need to clearly state at the beginning of each post whether they were paid to endorse the product or service within the first three lines of a caption.

Instagram sees 700 million monthly active users

The Instagram community has doubled in size over the past two years.

 

LINKEDIN

LinkedIn now offers courses from Arianna Huffington’s Thrive Global

Through LinkedIn Learning, courses are aimed at helping professionals lower their stress levels.

LinkedIn amplifies ad targeting offerings

Brands can now zero in on website retargeting, account targeting and contact targeting.

LinkedIn has more than 500 million members in 200 countries

The LinkedIn community now represents more than 10 million active jobs and hosts more than 100,000 published articles each week.

TWITTER

Twitter adds emoji capabilities to search

Users can now search for tweets via emoji use. You can search for specific emojis either in usernames or within the text of a tweet.

Twitter adds 9 million new users in 3 months

The latest addition makes for 328 million users, earnings increase to 11 cents a share.

Twitter is looking into streaming live video 24 hours/day

The platform aired 800+ hours of streaming content in the first three months of 2017.

Twitter used a story about Wendy’s to get investors excited about its ad business

Twitter’s ad engagement grew 139 percent year-over-year in the first quarter of 2017.

 

YOUTUBE

YouTube users and creators can now report videos they feel were unfairly excluded from restricted mode

12 million additional videos are now available via the video’s Restricted Mode.

 

SNAPCHAT

Snapchat removes white boarders from Memories

When users share photos from their Memories, it will no longer show a white boarder when added to a story. Boarders will remain on photos imported from the phone’s camera roll to Snapchat Stories.

NYT debuts on Snapchat Discover

The NYT will launch a “daily edition” that includes a handful of stories, and will even include a crossword puzzle.

Snapchat purchased the patent for geofilters for $7.7 million

It is seen as one of the best ways it can protect itself from Facebook.

Snapchat adds “Snap to Store,” which lets businesses see if customers are influencing their friends

Wendy’s recently ran a trial of the feature and found “Snap to Store” helped drive 42,000 additional visitors within a week.

 

PINTEREST

After years of existing, Pinterest finally launches an ad campaign

This is the first ad campaign in the U.S. Pinterest has ever done, and it will launch this summer via billboards, websites, newspapers and magazines to promote that Pinterest isn’t “just another social network.”

Pinterest gets rid of “Like” button

Current “likes” will be moved to a new, private board called “Your Pinterest Likes.”

 

OTHER

Google Home can now tell who’s talking to it

It can now tell whether it’s its owner by comparing the sound of the current voice to previous analyses.

Google updates algorithm

This is an attempt to promote more authentic content and demote “low quality” content “such as Holocaust denials”

Huffington Post overhauls brand and design

It will also change its Twitter strategy.

Google Maps now tells you where you parked your car

“Hey dude, where’s my car–“ is no longer relevant.

 

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