Lindsey Noack is our Red Shoes PR 2011 Summer Intern. She will be a senior this year at UW-Oshkosh. We are thrilled to have her join us! Below she shares her insights on what worked for her when it came time to garnering PR agency experience.
I’ve learned about the importance of internships since high school, and always having been a person determined to succeed. It’s with this in mind that I’ve been focused on getting an internship that could propel me forward into a great future job.
Last summer I made a pact with myself: I would spend my junior year at UW-Oshkosh getting experience and adding some meat to my fairly bare-bones resume, so that when summer 2011 came around I’d be an intern at a company instead of the retail employee I had been all the summers before. I got off to a good start; in the fall I became a student assistant in the journalism department and quickly after landed a social media internship under the guidance of a graduated journalism major, Melanie Stepanek (@shmelanie). Melanie took me to my first big networking event, a PRSA meeting featuring Peter Shankman. And that’s where I met the ladies of Red Shoes PR.
That day I learned about the Red Shoes PR brand, chatted with the women who worked there, saw the office where all the creative brainstorming took place and discovered the ladies’ policy of wearing red shoes every day. Needless to say, it was love at first red heel. I had found a talented group of individuals whose professional values, work ethic and attitude I truly connected with. The last bit of information I learned that night was the most important: They offered a PR internship every summer.
From November to March I threw myself into social media, learning as much as I could about using it efficiently, building up my personal platforms and blogging for both my jobs. I also tried to stay up-to-date with the activites of Red Shoes PR including writing a blog post about a PRSSA meeting that Lisa Cruz (@LisaRedShoesPR) and Karen Buckoski (@KarenRedShoesPR) presented. In April I sent my resume, complete with a red shoe clipart, and held my breath for the results. One interview and one month later, I signed the papers to officially become the Red Shoes PR intern for summer 2011. And I couldn’t be happier or more grateful for the opportunity!
What I’ve learned from this process:
1. Make goals for yourself and do everything you can to achieve them.
2. Never underestimate the power of networking.
3. Make your passion for your field known to everyone you meet.
4. The work that’s unpaid and nobody sees is usually the work that will get you ahead of the competition.