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Social media update: July 21, 2017

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As PR professionals, it’s essential to stay on top of all of the latest news, including social media news. Here is a roundup of the latest social media news from July 15 through July 21.

FACEBOOK

Publishers of Facebook Instant Articles can now compare traffic sources

Publishers can now compare the performance of their Instant Articles with mobile versions of the same content to see if Instant Articles are beneficial.

Facebook might start testing a subscription-based news product this year

Facebook will begin testing this subscription-based news product in October, which will direct users to publishers’ homepages where they can purchase digital subscriptions.

Facebook ‘Groups for Pages’ unlocks fan clubs

The Facebook Groups for Pages feature was rolled out this week and allows Pages to create their own distinct communities and feeds for super-fans who want to be part of the day-to-day discussion of the organization they care about, and to connect with others who feel the same way.

 

SNAPCHAT

Snapchat takes away 10-second video clip limit

The popular app changed its video recording model to allow users to record up to a full minute of video, but that minute is then split into 10-second clips.

Snapchat’s self-service portal is officially open

Advertisers all around the country can now access and create their own Snapchat lenses and ads.

 

GOOGLE

Google officially launches “feed” in its main iOS and Android apps

To populate, Google will combine the most important news stories of the day with topics you’ve previously searched.

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