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Social media update: July 14, 2017

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As PR professionals, it’s essential to stay on top of all of the latest news, including social media news. Here is a roundup of the latest social media news from July 8 through July 14.

 

FACEBOOK

Facebook to remove ability to edit a link preview beginning July 17

The company promises there will be an announcement coming in the next few weeks regarding a solution to this rule for those publishers who need to overwrite link preview metadata.

Facebook introduces GIF maker

Users can access the Facebook GIF maker by tapping the camera icon within the mobile app and swipe right to make GIFs. Users can also add filters, but can’t send them to other services.

Facebook is looking to build a live group video chat

It’s called Bonfire and it would be a standalone app.

Facebook beefs up account overview tab in Ads Manager

Ads Manager users can now customize key performance indicators on the different dashboards they have created.

Facebook’s dynamic ads see updates

Businesses can now upload product-level videos to showcase dynamic ads rather than static images, and can add overlays to make the ads more captivating and informative.

Facebook Spaces application supports VR Facebook Live videos

This app is still in the beta stages, but is a great indicator at where Facebook is headed.

Facebook introduces new target audience options

Marketers can now create a new household audience that includes additional people who live in the same household of their original audiences. This allows marketers to deliver relevant marketing to family members in the same household who influence purchase decisions and products. Also in the works is a targeting option to include users who engage with Instagram business profiles.

Facebook debuts additional measurement tools

New tools include: pre-impression activity breakdown, which shows the number of people who have previously engaged with an advertiser’s website/app vs. new visitors; landing page views, which helps businesses measure the number of visitors that arrive to their website after clicking on the ad; and new reporting page interactions such as follows, previews and recommendations.

 

LINKEDIN

LinkedIn adds new features

Users can now reorder their experience, send a “quick reply” and can more easily see expanded profile details.

LinkedIn now allows users to upload videos

Users can finally record and upload videos up to 10 minutes, and videos can be shot both vertically and horizontally.

 

TWITTER

Twitter expands notification filters

New filters include accounts that you don’t follow, accounts that don’t follow you, accounts that feature a default profile photo and accounts without confirmed contact information.

Net Neutrality heats un on Twitter

Twitter provides an easy way for users to comment on Net Neutrality on the Day of Action to Save Net Neutrality.

 

SNAPCHAT

Snap stock is sinking

This news comes after claims that the company is not innovating quickly enough.

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