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PR lessons from ‘Scandal’

If you watch ABC’s popular dramatic series, Scandal, public affairs firms are fascinating places to work with opportunities for power and intrigue. Olivia Pope & Associates has associates nicknamed “Gladiators” regularly blackmail senior Congressional and White House aides, perform after

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Governor for Wisconsin

The past year has seen the Wisconsin Governor’s race that has went up and down dramatically like Twitter stock trading on NASDAQ. If Governor Walker is re-elected on Tuesday, the political media message will be: After four years Wisconsin has

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Is your job search stuck in a rut?

If you’re looking for a job and not making any progress, consider stepping back and looking at your overall job application process. Landing that dream job is about more than just having the perfect resume. Consider taking these approaches to

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Shame on you, Starbucks

Earlier this week, Starbucks was lauded for its announcement to provide free college tuition to its employees. Only days later, the resulting media buzz turned from congratulatory to accusatory. It turns out that the international chain isn’t really paying for

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The importance of “why?”

“People don’t buy what you do; they buy why you do it.” That was the common theme of closing keynote speaker Augie Ray’s message at the PR & Social Media Summit I attended at Marquette University in October. The easiest